5 Tips for Attending Chamber Expo

While we’ve been preparing for and getting the word out for the 2018 Chamber Expo next month, Exhibitors have been busy behind the scenes prepping their booths. But, as an attendee, you can also benefit from having a solid game plan in place before the show. Here are our top tips for attending a trade show:

SET A GOAL AND STRATEGY

Before you attend any event, know why you’re doing it. Why are you attending? What problems are you hoping to solve for your business? Knowing what you need will help you take advantage of Chamber Expo.

Once you have your points of interest in mind, jot down the top 5 or 10 industries that you absolutely must make time for.

BALANCE YOUR TIME

There are two ways to spend time at a tradeshow: seeking out vendors on your list or wandering to see what you discover. It’s a good idea to make time for both, but know which one you’re most interested in.

SAVE ROOM FOR EXISTING CONNECTIONS

Most people attend trade shows in search of something new. But, it’s a good idea to visit some vendors you already know. Reconnect and see what new projects they’re working on. This gives you the opportunity to verify they’re still the best fit for your business and builds a relationship by connecting face to face periodically.

BE SOCIAL

Yes, you’re most likely there for business purposes. But Chamber Expo also acts as the largest Business After Hours in the area and is an excellent place to network. You can meet other people working in your industry and collect recommendations from them of who to seek out during Chamber Expo.

ENJOY YOURSELF

This may seem silly, but don’t forget to have fun. You’re there to expand your experience and contribute to your business but you also get to make some friends while you’re at it!

We hope to see you Chamber Expo on November 7!

Presenting Sponsor:

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The Siesta Key Crystal Classis Returns for its 9th Year

This November 9th-12th, twenty-four of the premier master sand sculptors from all over the world will be competing for 1st place on Siesta Beach. The festival will also have four additional sculptures this year for both the doubles and a new solo competition.

The Siesta Key Crystal Classic is a visual and cultural arts festival now in its 9th year and has hosted over 260,000 attendees on the best beach in the USA!

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In only 24 sculpting hours, (spanning the four-day event), the master sculptors create sand masterpieces and transform the always beautiful Siesta Beach into an outdoor art gallery. The Crystal Classic connects the arts and the beach in ways never before seen in Sarasota.

The festival will be open until 9 pm on Saturday and Sunday nights with live music, lighted sculpture displays, and drinks from the party tent. Reverend Barry & The Funk will be playing Saturday night with 22N taking the stage on Sunday night!

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The festival also features live music all four days, a large shopping village, and a variety of food and drink vendors. Other activities include the “Quick Sand” speed sculpting competition, sand sculpting lessons & demos, and an amateur competition.

More information, partnership opportunities, pre-sale tickets and reserved parking passes are all available at the website: www.siestakeycrystalclassic.com.

The Q Dash Scavenger Hunt: 5 Reasons to Join in the Fun

Sarasota’s most unique downtown scavenger hunt is back! The 2nd Annual Q Dash Scavenger Hunt, hosted by the Sarasota Young Professionals Group, will take place on Saturday, March 3, 2018, from 2-5 p.m. Teams of four will compete to decode clues and find landmarks throughout downtown Sarasota and earn points by posting on social media.

Wondering if you should join in on the fun? Here are 5 reasons why you’ll regret not signing up:

Compete for a Grand Prize package…and bragging rights.

            Teams earn points by decoding clues and discovering landmarks throughout the city. When teams find a correct landmark, they will post a photo on social media, which alerts our Q Dash judges to add points to their total score. The team with the most points will win a Grand Prize package of goodies from local businesses and organizations, including Mote Marine Laboratory and Aquarium, Escape Countdown, Bookstore1, Penzey’s Spices, and more! Even if you don’t win the Grand Prize, there are still opportunities to win prizes with the Judge’s Choice for Most Creative Photo, Best Team Costume, and Best Wrong Answer.

 

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“The Tape Players” team from Intertape Polymer Group hamming it up in the
2017 Q Dash Scavenger Hunt.

 

It’s a cheap, fun way to get your team out of the office and do some real team-building.

Looking to re-energize your staff and help them connect outside the office walls? The Q Dash is a wonderful team-building experience! Learn about your staff’s areas of strength and how they work together to solve problems in a new context, all while having FUN!

Being new to Sarasota can be an advantage.

            You might wonder it life-long Sarasotans will be more likely to find the landmarks, but that simply isn’t true. Q Dash Co-Chair, Andrea Knies, says “Having a diverse team really makes a big difference. Newcomers to the area will have fresh eyes, and spot things that those who grew up here easily overlook.”

 

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Team “Where the Wild Things Are” spot a mosaic in Burns Court

 

Discover a side of downtown you didn’t know.

The Q Dash is all about noticing. One of the common themes we heard from our participants last year was that they noticed interesting buildings, public art, and other quirky landmarks that they hadn’t before; even after walking past them hundreds of times. In the year since our first Q Dash Scavenger Hunt, we’ve added lots of new landmarks and expanded the bonus menu—keeping even the most seasoned Sarasotans on their toes!

 

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The “K2 Mountain Climbers” enjoying specialty cocktails at MeLange.

 

 

Sample food and drink at the Q Dash Pit Stops.

Need a break and time to re-strategize? Check in at one of our Pit Stops, like Louies Modern! Enjoy complimentary food and drinks while reviewing the Clue Book.


Register Here!

TEAMS OF 4 – $80

Contact Mimi Cirbusova, Q Dash Coordinator, for more information: mcirbusova@sarasotachamber.com or (941) 556-4038.

Small Business Saturday Deals & Specials

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This November 25, we want to share Small Business Saturday® with you! It’s a holiday shopping tradition that celebrates small businesses like ours. And it wouldn’t be a celebration without our members like you joining us.

We are asking our members to send us your deals or specials running on Small Business Saturday to communications@sarasotachamber.com and we’ll keep a running list of our members participating below and share them on social media!

So mark your calendar for November 25 — the Saturday after Thanksgiving — and get ready to Shop Small® with us. Grab a friend or family member and stop by to support our local small business members participating on the big day.

You can help get the word out and celebrate Small Business Saturday by using #shopsmallsrq or #buylocalbuychamber on Facebook and all your social networks.

PLUS, while your out and about on Small Business Saturday, take a picture with the local chamber member and send it to us!

Thank you for all your support, and see you Saturday, November 25!

Chamber Members Participating:

  • Sarasota Architectural Salvage30% off on Small Business Saturday STOREWIDE
  • Key Chorale$10 off our “Christmas with Dale Warland” concerts to Sarasota Chamber members and friends! Online ticket purchase only for concerts November 26 & 28. Click here for tickets. (use the online code LOCAL)
  • Station 400 (The Landings location) – Free hot coffee or cold brew when you mention small business! Open 7:30 a.m. – 2:30 p.m.
  • Sunglass Express Optical (St. Armand’s Circle) – Stop in for Small Business Saturday deals
  • C’est La VieOpen for Small Business Saturday. Eat Local.
  • Elements Massage – All gift cards sold on Saturday, Nov 25th will include a free aromatherapy upgrade for each gift card sold. (Gift Card offers for 1-hour session: Members – 2 for $99, Non-Members – 2 for $129)
  • X30 Fit Boot Camp – 21 days for $47 Holiday special! (With this offer you get:-21 days of unlimited sessions, nutritional coaching, fitness and lifestyle coaching, group personal training, 100% support, fun and Non-intimidating environment, and everyone is treated like family)
  • Elite Laser Engraving, Inc.Place an order for your business and receive an item for yourself. (Terms and Conditions:  Business orders must be a minimum of $100. to get your free item up to $20.00)
  • Escape Countdown Sarasota – $19.99 per person Escape Rooms! If you come in and play on Saturday, you receive $10 off your next game!
  • Zemil JewelersShop online www.Zemil.net or visit our store.
  • Chamber Members: Email us to get your deal or special featured!

5 Ways to Market Your Business for the Holiday Season

The holiday season is quickly approaching, and the time is now to make sure you get the most of your marketing efforts to help secure sales success in the coming months. Here are a few budget-friendly ideas to help get you started.

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Social Media Contests

If your small business has a social media presence, contests on Facebook and Twitter are often a popular way highlight your brand and engage with customers, reminding them that your product or service is available – and a potentially great gift idea. With a few rules, a clever hashtag and incentive such as a prize or discount on your offerings, you can drum up excitement about – and draw people in to – your business.

Extra Appeal for Your Loyal Customers

Take this time to make your loyal customers feel extra special – it may come back to you by way of additional business and referrals. Without breaking the bank, you can provide special offers, sneak previews, free shipping or secret sales.

Special Events or Open Houses

Make your small business stand out by hosting an open house or special event at your store or restaurant. Use it to showcase holiday season gifts, menus and merchandise so customers can get a glimpse of your seasonal goods in advance. Pair the browsing with light refreshments – a mug of hot cocoa or a glass of cider – to get people in the holiday spirit. On their way out, give a special offer or coupon that invites customers back to make their purchases at a discount.

Holiday Help

This is a great idea from Illana Bercovitz at Small Business Trends: use social media to offer helpful tips during a stressful holiday season. Consider your industry, product or service and related advice you could offer to make customers’ lives easier. “Everyone appreciates useful advice and your customers will thank you for pushing content that makes their holidays slightly less stressful,” Bercovitz says. Use an original hashtag to maintain brand awareness across platforms such as Twitter and Facebook.

Email

Although it’s often considered overused, email remains inexpensive and easy to implement when it comes to maintaining contact with existing customers. That’s a key to remember – to be effective, email marketing should be used with folks you have already done business with or who have expressed an interest in your business and have requested email from you (otherwise known as permission marketing).

Keep these tips in mind if you plan to use email to support your holiday marketing efforts:

  • Keep the e-mail short and sweet. Link directly to the content of interest so you make the process as easy as possible for your customers.
  • Clearly state the email’s intent in the subject line. For example, “A Special Offer Just for You. Thanks for Your Business in 2013.”
  • Be festive in your design. Appeal to the sights of the season with a special design for the holidays.
  • Follow online marketing rules. Don’t forget that online marketing is regulated, so whatever tactics you employ be sure to follow government guidelines that apply to list management, SPAM and other guidelines.

For more great holiday marketing insight, check out this recent post from guest blogger Rieva Lesonsky, “Start Now to Plan Your Holiday Retail Marketing Campaign.


kmurray

About the Author:

Katie MurrayContributor and Moderator
I am an author and moderator for the the SBA.gov Community. I’ll share useful information for your entrepreneurial endeavors and help point you in the right direction to find other resources for your small business needs. Thanks for joining our online community here at SBA.gov!

8th Siesta Key Crystal Classic Returns November 10th-13th!

This November 10th-13th, the world’s preeminent master sand sculptors will be competing in the Siesta Key Crystal Classic. Now in its 8th year, this popular visual and cultural arts festival have hosted over 250,000 attendees on our #1 beach!

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Over the course of approximately 4 days, 12 teams of two master sand sculptors, who hail from all over the world, create 8 – 10′ high, 3-dimensional sand sculptures out of the whitest, finest sand in the world. They compete for prize money and an award at the largest sand sculpting doubles competition in the United States.

This Siesta Key Crystal Classic International Sand Sculpting Festival also features a Vendor Village on the sand Friday through Monday, live entertainment daily and until 9 pm Friday & Saturday, sculpting lessons, an amateur contest, The Learning Curve – Arts & Science lab, Quick Sand competitions and demonstrations all taking place on the #1 beach on Siesta Key. Awards & prize money are given on Sunday, 11/12/17 at 3 pm.

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Information regarding the 2017 event schedule, ticket options, and parking passes can be found on the website: www.siestakeycrystalclassic.com.

Meet Our Members: Greater Sales Growth

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Give us a brief history of your business/organization.

Greater Sales Growth is the product of almost 30 Years specializing in Sales and Business Management. I have sold $30+Million in Products and Services. Along the way, I perfected many strategies that consistently produce explosive sales results. Using these methods I have repeatedly helped businesses grow 10% – 25% annually.

What are your business/organization’s core values, goals, and overall mission?
We help Small Businesses achieve financial success, peace of mind and a bright future.
How long have you been in business in the Greater Sarasota Community?
16 MONTHS
In a nutshell, what does your business/organization provide its customers/clients?
Greater Sales Growth | The Sales Experts | We Increase Sales Fast
Complete this sentence: “When a customer/client walks into my business/office, they can expect…”
The Most Experienced and Accomplished Sales Experts.
What makes your business/organization unique?
Greater Sales Growth is unique because of its primary focus on Small Businesses. We give Small Businesses, Big Company Resources. We use the same strategies that Fortune 500 Companies have used for decades. Using our methods any business can achieve DOUBLE DIGIT ANNUAL GROWTH
What benefit attracted you to The Greater Sarasota Chamber of Commerce?
The Chamber does a great job supporting small businesses. Since our primary clients are Small Businesses it just made perfect sense for me to join.
Is your company/organization involved in any community/civic activities?
Giving back to the Community is a very high priority. We offer FREE SERVICES TO many SMALL BUSINESSES that are seriously in need providing expert guidance, mentoring and support.
Where do you see your organization in five years?
A Book is in the works. I also hope to add more experts to our Team. We want to help 50 – 100 small businesses in the next 5 years
What are three things your business/organization can’t live without?
No Business can live without (People + Process + Planning) As well as… (Tools + Tactics + Training). We make all of these critical business components work together seamlessly. That is our focus every day!

For more information about Greater Sales Growth, visit their website, follow Show Management on Facebook and Twitter.

Your business or organization could be featured in The Chamber Buzz. “Meet Our Members” is a member spotlight feature on The Chamber Buzz blog and e-newsletter, showcasing our member businesses, their products, and services. To be considered for the spotlight, simply complete this form.