Small Business Saturday Deals & Specials

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This November 25, we want to share Small Business Saturday® with you! It’s a holiday shopping tradition that celebrates small businesses like ours. And it wouldn’t be a celebration without our members like you joining us.

We are asking our members to send us your deals or specials running on Small Business Saturday to communications@sarasotachamber.com and we’ll keep a running list of our members participating below and share them on social media!

So mark your calendar for November 25 — the Saturday after Thanksgiving — and get ready to Shop Small® with us. Grab a friend or family member and stop by to support our local small business members participating on the big day.

You can help get the word out and celebrate Small Business Saturday by using #shopsmallsrq or #buylocalbuychamber on Facebook and all your social networks.

PLUS, while your out and about on Small Business Saturday, take a picture with the local chamber member and send it to us!

Thank you for all your support, and see you Saturday, November 25!

Chamber Members Participating:

  • Sarasota Architectural Salvage30% off on Small Business Saturday STOREWIDE
  • Key Chorale$10 off our “Christmas with Dale Warland” concerts to Sarasota Chamber members and friends! Online ticket purchase only for concerts November 26 & 28. Click here for tickets. (use the online code LOCAL)
  • Station 400 (The Landings location) – Free hot coffee or cold brew when you mention small business! Open 7:30 a.m. – 2:30 p.m.
  • Sunglass Express Optical (St. Armand’s Circle) – Stop in for Small Business Saturday deals
  • C’est La Vie – Open for Small Business Saturday. Eat Local.
  • Chamber Members: Email your Special to get your deal or special featured!
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5 Ways to Market Your Business for the Holiday Season

The holiday season is quickly approaching, and the time is now to make sure you get the most of your marketing efforts to help secure sales success in the coming months. Here are a few budget-friendly ideas to help get you started.

small biz saturday

Social Media Contests

If your small business has a social media presence, contests on Facebook and Twitter are often a popular way highlight your brand and engage with customers, reminding them that your product or service is available – and a potentially great gift idea. With a few rules, a clever hashtag and incentive such as a prize or discount on your offerings, you can drum up excitement about – and draw people in to – your business.

Extra Appeal for Your Loyal Customers

Take this time to make your loyal customers feel extra special – it may come back to you by way of additional business and referrals. Without breaking the bank, you can provide special offers, sneak previews, free shipping or secret sales.

Special Events or Open Houses

Make your small business stand out by hosting an open house or special event at your store or restaurant. Use it to showcase holiday season gifts, menus and merchandise so customers can get a glimpse of your seasonal goods in advance. Pair the browsing with light refreshments – a mug of hot cocoa or a glass of cider – to get people in the holiday spirit. On their way out, give a special offer or coupon that invites customers back to make their purchases at a discount.

Holiday Help

This is a great idea from Illana Bercovitz at Small Business Trends: use social media to offer helpful tips during a stressful holiday season. Consider your industry, product or service and related advice you could offer to make customers’ lives easier. “Everyone appreciates useful advice and your customers will thank you for pushing content that makes their holidays slightly less stressful,” Bercovitz says. Use an original hashtag to maintain brand awareness across platforms such as Twitter and Facebook.

Email

Although it’s often considered overused, email remains inexpensive and easy to implement when it comes to maintaining contact with existing customers. That’s a key to remember – to be effective, email marketing should be used with folks you have already done business with or who have expressed an interest in your business and have requested email from you (otherwise known as permission marketing).

Keep these tips in mind if you plan to use email to support your holiday marketing efforts:

  • Keep the e-mail short and sweet. Link directly to the content of interest so you make the process as easy as possible for your customers.
  • Clearly state the email’s intent in the subject line. For example, “A Special Offer Just for You. Thanks for Your Business in 2013.”
  • Be festive in your design. Appeal to the sights of the season with a special design for the holidays.
  • Follow online marketing rules. Don’t forget that online marketing is regulated, so whatever tactics you employ be sure to follow government guidelines that apply to list management, SPAM and other guidelines.

For more great holiday marketing insight, check out this recent post from guest blogger Rieva Lesonsky, “Start Now to Plan Your Holiday Retail Marketing Campaign.


kmurray

About the Author:

Katie MurrayContributor and Moderator
I am an author and moderator for the the SBA.gov Community. I’ll share useful information for your entrepreneurial endeavors and help point you in the right direction to find other resources for your small business needs. Thanks for joining our online community here at SBA.gov!

Shop Local, Shop Chamber 2016

15055689_891437900955955_7742470334414137963_nThe holiday season is just around the corner and with that comes the opportunity to support your local businesses as you shop. Here are just a few ways you can shop local and help support Sarasota’s small businesses:

Small Business Saturday
Communities thrive when small businesses succeed. Presented every year by American Express, Small Business Saturday follows Thanksgiving on Saturday, November 26. Support your fellow Chamber members on Saturday, November 26 by shopping local. Whether you’re downtown or searching around the many shopping plazas in Sarasota, there are plenty of small businesses to be found.

small-business-saturday-2015
In 2015, 95 million people went out to shop at small businesses on Small Business Saturday.

Find Retailers
Find local Chamber member retailers by visiting our online directory. You can view the directory on our website on your mobile device. Search for local retailers in the “Shopping and Specialty Retail” section to find the right shopping destination for your holiday shopping list.

Coupons and Discounts
Before you wait in line on Black Friday or add items to your cart on Cyber Monday, don’t forget to check out the discounts and holiday specials your fellow Chamber members are offering this season. Visit the Coupons and Discounts section of The Chamber website to view the available offers by our members for our members.

small-business-saturday-2014
In 2014, an estimated $14.3 billion was spent at small independent businesses on the Small Business Saturday.

 

When you shop local, you shop Chamber. When you shop Chamber, you support the flourishing small businesses that keep our community afloat. We hope you’ll join the celebration of small businesses nationwide for Small Business Saturday on Saturday, November 26.

Visit the Sarasota Chamber’s Membership Directory Here


Facts presented on this blogpost, are directly taken from American Express’ Small Business Saturday website. See more here.

Buy Local, Buy Chamber

Sarasota Chamber of Commerce - buy local ad 10-7-2013

The holiday season is upon us and with that comes the opportunity to support your local businesses as you shop. Here are just a few ways you can shop local.

Small Business Saturday
Communities thrive when small businesses succeed. Presented every year by American Express, Small Business Saturday follows Thanksgiving on Saturday, November 28. Support your fellow Chamber members on this Saturday by shopping local. Whether you’re downtown or searching around the many shopping plazas in Sarasota, there are plenty of small businesses to be found.

small-biz-sat-nov-28-2

Find Retailers
Find local Chamber member retailers by visiting our online directory. You can view the directory on our website on your mobile device. Search for local retailers in the “Shopping and Specialty Retail” section to find the right shopping destination for your holiday shopping list.

Downtown Sarasota Map Cover image

Coupons and Discounts
Before you wait in line on Black Friday or add items to your cart on Cyber Monday, don’t forget to check out the discounts and holiday specials your fellow Chamber members are offering this season. Visit the Coupons and Discounts section of The Chamber website to view the available offers by our members for our members.

 

When you buy local, you buy Chamber. When you buy Chamber, you support the flourishing small businesses that keep our community afloat. We hope you’ll join the celebration of small businesses nationwide for Small Business Saturday on Saturday, November 28.