MEMBER TIP MONDAY: 4 TIPS TO MAKE YOUR BUSINESS MORE LIKEABLE

LikeablePeople buy from people they know, like, and trust. While you might be in the right place at the right time when someone is up against it, and they may buy from you once without knowing, liking, or trusting you, for them to return, you’ll need more than luck.

Know and trust generally come along when you establish yourself as a likeable business with a human behind it. It’s difficult for people to like you if they don’t trust you, unless you’re a villain and then being untrustworthy is your business. For most of us, that is not the case. You can’t like someone you don’t remember, so let’s get to work on establishing the like part of the sales equation.

Share Your Reason

Think of how filmmakers or storytellers get us to like the main character. One of the ways is that they place him on a quest, or up against a challenge, that we want him to succeed in. Often it’s one we identify with. Share your reason for doing what you do. There’s probably someone in your audience or potential audience who can identify with your convictions and story. Passion is contagious.

Find Commonalities

In order to find commonalities, you need to share things about yourself outside of your business and how it came to be. Share your likes, be positive. Share what you love about your community or your love for bacon. Be genuine and people who see your social media posts or read your content, will begin to identify with what you’re sharing. They’ll jump in and say “me too” and you’re one step closer to getting them to like you.

Ask Questions

If they’re in your store or business ask them their opinion on something and really listen to their answer. On social media ask what they think or what their preferences are. Involve them in your rebranding by crowdsourcing some of your marketing decisions. People like being involved and if you really listen to, and then act on, their advice, they’ll remember it and like you more because they see you as someone who values what they think. That’s all a lot of us are looking for.

Anticipate Your Customers’ Needs

As a business you are in a position to help, whether it’s helping someone look better, feel better, be entertained, or whatever it is you do for your customers. But you are also in a position to solve problems or answer questions. Use your content and social media to help customers with problems they face in their lives. If you run a boutique, you can create posts about unique gifts for the women in your life. If you are a CPA create helpful checklists of things people should track throughout the year for effortless taxes. Be helpful. Anticipate what your customers need and then give it to them. If they know they can count on you, they will return again and again.

In today’s competitive market place it’s hard for your product alone to set you apart. Often it’s the things behind your product that will help you make a name for yourself. It’s the service, personality, and assistance you provide. These are the things that make people like you and they are also what keeps people coming back.


Christina R. Green teaches small businesses, chambers and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular blogger at Frankjkenny.comand the Event Manager’s Blog.  She’s a bookish writer on a quest to bring great storytelling to organizations everywhere.

6 Ways to Make the Most of Small Business Week

National Small Business Week 2017 is right around the corner… literally as we turn over our calendars to start May. Now, you’re probably asking yourself how you can support our local small business in Sarasota (at least that’s what I’m hoping you’re asking yourself!). We’ve come up with six simple ways for you get involved in National Small Business Week, April 30 through May 6, whether you own and operate a small business, employed by one, or just enjoy shopping locally!

Run Small Business Week Promotions

Need some inspiration? Here are a few ideas to get your creative juices flowing:

Reward Loyalty: offer coupons and discounts to your most loyal customers during this week. You can add coupons to your Chamber Directory listing here!

Seasonal Themed Promotions: make this week extra relevant by making spring/summer and outdoor items on sale or by offering warm weather services at a discount (such as A/C Repair or Landscaping).

Special Holiday & Fun Observance Promotions: Get ahead of the game by making Mother’s Day (5/14) & Father’s Day (6/18) gift packages or coupons with purchase that can be redeemed on fun observance days like Bike to Work Day (5/18) or Martini Day (6/19).

Support Other Local Businesses

Take a couple minutes on your way to work to stop into a local small business, snap a photo to share on social media and tag them in it (also, send your photos to communications@sarasotachamber.com so we can share your photos, too!).  Offer special discounts or service to other Small Business Owners. Strengthening your support for another small business will strengthen your messaging to your target audience and will encourage them to support you, too.

Don’t Dip Your Toe In, Jump In

Showing up is 50% of winning. Don’t just promote the week, participate in the week! Google is hosting free webinars and workshops all throughout the week focused on topics important to small businesses. So remember, there is an educational component to the week, as well.

Team Up

Team up with other local businesses to cross-promote each other. Expand your reach by hosting a joint sale, offer to put their business cards or coupons in your storefront for yours in theirs. For maximum success, think of a complementary business to partner with, like fitness centers with nutrition stores or hair salons with boutiques, for example.

Update Your Listings

With more focus on small business during this week, in addition to any promotions you may run, you’re likely to see increased traffic to your website and social media accounts. It’s so simple to update your listings. This means your Chamber Listing, Google listing, Yelp, Social Media Pages (Facebook, Twitter, Google Plus, etc.), need to have accurate information displayed for customers to find you.

As a small business owner, the last thing you want is a person learning of a promotion you’re running, but not being able to find your business or get the information to be able to make a purchase. Don’t let misinformation deter your customers!

Leverage Your Social Media

SOCIAL MEDIA IS FREE! Use it. There are countless ways to utilize social media to your benefit business during Small Business Week!

Use popular hashtags like #ShopSmall and #SmallBusinessWeek.

Follow the U.S. Small Business Administration on social media for updates during the week: Twitter @SBAgov and Facebook facebook.com/sbagov

Create a custom hashtag for your business or a promotion you are running.

Tag neighboring small businesses and use local hashtags to spark conversation.

Establish a theme for your Small Business Week social media posts.

While your out shopping at your favorite Chamber Member small businesses, snap a picture and send it to Communications@SarasotaChamber.com to be featured on our social media!

Encouraging awareness, building community, and expressing your passion for small business is the mission for National Small Business Week! Showing passion for small business will encourage your target audience to support you and other small businesses, as well. Have fun with the week and remember to put your money where your home is!

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To search The Greater Sarasota Chamber of Commerce’s Membership Directory, please click here.


Partnering to Build Your Business

The Greater Sarasota Chamber of Commerce

1945 Fruitville Road | Sarasota, FL 34236

http://www.SarasotaChamber.com