Shop Local, Shop Chamber 2018

The holiday season is just around the corner and with that comes the opportunity to support your local businesses as you shop. Here are just a few ways you can shop local and help support Sarasota’s small businesses:

Custom_Social_Post_Image_V2Small Business Saturday

Communities thrive when small businesses succeed. Presented every year by American Express, Small Business Saturday follows Thanksgiving on Saturday, November 24. Support your fellow Chamber members on Saturday, November 24 by shopping local. Whether you’re downtown or searching around the many shopping plazas in Sarasota, there are plenty of small businesses to be found.

Making An Impact

In 2017, an estimated 108 million consumers reported shopping or dining at local independently-owned businesses on Small Business Saturday — generating roughly $12 billion in reported spend.

Find Retailers

Find local Chamber member retailers by visiting our online directory. You can view the directory on our website on your mobile device. Search for local retailers using keywords like “Shopping” to find the right destination for your holiday shopping list.

Coupons and Discounts

Before you wait in line on Black Friday or add items to your cart on Cyber Monday, don’t forget to check out the discounts and holiday specials your fellow Chamber members are offering this season. Visit the Coupons and Discounts section of The Chamber website to view the available offers by our members for our members.

Communities United

As shopping small catches on in communities everywhere, Small Business  Saturday goes from a cause to a day of community celebration.
90% of consumers surveyed said Small Business Saturday has had a positive impact on their community.

 

When you shop local, you shop Chamber. When you shop Chamber, you support the flourishing small businesses that keep our community afloat. We hope you’ll join the celebration of small businesses nationwide for Small Business Saturday on Saturday, November 24.

Visit the Sarasota Chamber’s Membership Directory Here


Facts presented on this blogpost, are directly taken from American Express’ Small Business Saturday website. See more here.

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Ready for the Holidays? 5 Small Business Saturday Survival Tips

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After Thanksgiving, holiday shopping is in full swing, and it’s the busiest time of year for the retail industry.

For small businesses, the post-Thanksgiving weekend can be particularly important. Small Business Saturday (Nov. 24, 2018) encourages consumers to shop local and is a great opportunity for small retailers to increase their profits for the year.

Founded by American Express in 2010, this annual shopping day supports independently owned businesses that create jobs and make local economies thrive.

“Our ultimate goal is to help small businesses do more business, and for Small Business Saturday, that includes arming them with the tools to help make the day a success,” said Amy Marino, vice president and head of Small Business Saturday at American Express.

To help small business owners, American Express offers free business boot camps, online “SBS 101” education content, and customizable print and digital signage. Items such as event flyers, posters, save the dates, and social media assets are available for business owners to customize and download for free to promote their business (now available in Spanish).

holiday shopping

Below are some tips to help make Small Business Saturday a success for you.

Embrace Small Business Saturday. “This is one day out of the year where you can tell your story and harness the publicity that naturally surrounds the day,” said Brian Mattingly, CEO and founder of Welcomemat Services. Embrace the day by doing something unique and tell your existing customers about the day through email, mail, and social media.

Treat it as the beginning of your year. The start of the calendar year is a hectic time for small businesses. Use Small Business Saturday as an early opportunity to assess the state of your business, said Kevin Miller, chief marketing officer at Neat. Do you need to hire seasonal help? Is there new technology you can implement to streamline specific business workflows? Use Small Business Saturday to complete a holistic assessment of your business operations, Miller said.

Stock up on potentially popular items. The last thing you’ll want is to run out of your most popular merchandise before the season is over. That’s why it’s critical to understand your product or service demands during the holiday season, said David Gilbert, CEO of small business lender National Funding. Plan strategically in advance, he said, and stock up on popular items.

Offer special discounts and offers. Like Black Friday and Cyber Monday, Small Business Saturday is a great day to offer special deals to entice customers. A 2016 survey by Infusionsoft and Pollfish.com found that the most popular Small Business Saturday promotions in 2015 were limited time offers (24 percent), free gift offers (21 percent), coupon discounts (20 percent) and buy one, get one free offers (19 percent).

Reinvest in social media. When your small business gets busy, social media is often the first thing to get pushed aside. But it should be critical part of your marketing plan. Mattingly suggests creating a story on social media with pictures that speak to the purpose of your business. “Creative and purposeful content can capture the attention of consumers, which, in turn, creates shares and engagement,” he told Business News Daily.

Boost your other marketing strategies. Aside from social media, take the time to rethink your marketing strategy and increase your advertising plans, said Gilbert. He recommends that business owners create a comprehensive marketing campaign that will draw customers to their store.

For more tips on creating a great holiday season marketing plan, read this Business News Daily article.


saige driverThe article was written by Saige Driver

Saige Driver graduated from Ball State University in 2015 with a degree in journalism. She started her career at a radio station in Indiana and is currently the social media strategist at Business News Daily. She loves reading and her beagle mix, Millie. Reach her by email, or follow her on Twitter.

Additional reporting by Brittney Morgan and Jennifer Post. Some source interviews were conducted for a previous version of this article.

Click here for the original article on Business News Daily.

 

Small Business Saturday Deals & Specials

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This November 25, we want to share Small Business Saturday® with you! It’s a holiday shopping tradition that celebrates small businesses like ours. And it wouldn’t be a celebration without our members like you joining us.

We are asking our members to send us your deals or specials running on Small Business Saturday to communications@sarasotachamber.com and we’ll keep a running list of our members participating below and share them on social media!

So mark your calendar for November 25 — the Saturday after Thanksgiving — and get ready to Shop Small® with us. Grab a friend or family member and stop by to support our local small business members participating on the big day.

You can help get the word out and celebrate Small Business Saturday by using #shopsmallsrq or #buylocalbuychamber on Facebook and all your social networks.

PLUS, while your out and about on Small Business Saturday, take a picture with the local chamber member and send it to us!

Thank you for all your support, and see you Saturday, November 25!

Chamber Members Participating:

  • Sarasota Architectural Salvage30% off on Small Business Saturday STOREWIDE
  • Key Chorale$10 off our “Christmas with Dale Warland” concerts to Sarasota Chamber members and friends! Online ticket purchase only for concerts November 26 & 28. Click here for tickets. (use the online code LOCAL)
  • Station 400 (The Landings location) – Free hot coffee or cold brew when you mention small business! Open 7:30 a.m. – 2:30 p.m.
  • Sunglass Express Optical (St. Armand’s Circle) – Stop in for Small Business Saturday deals
  • C’est La VieOpen for Small Business Saturday. Eat Local.
  • Elements Massage – All gift cards sold on Saturday, Nov 25th will include a free aromatherapy upgrade for each gift card sold. (Gift Card offers for 1-hour session: Members – 2 for $99, Non-Members – 2 for $129)
  • X30 Fit Boot Camp – 21 days for $47 Holiday special! (With this offer you get:-21 days of unlimited sessions, nutritional coaching, fitness and lifestyle coaching, group personal training, 100% support, fun and Non-intimidating environment, and everyone is treated like family)
  • Elite Laser Engraving, Inc.Place an order for your business and receive an item for yourself. (Terms and Conditions:  Business orders must be a minimum of $100. to get your free item up to $20.00)
  • Escape Countdown Sarasota – $19.99 per person Escape Rooms! If you come in and play on Saturday, you receive $10 off your next game!
  • Zemil JewelersShop online www.Zemil.net or visit our store.
  • Chamber Members: Email us to get your deal or special featured!

6 Ways to Make the Most of Small Business Week

National Small Business Week 2017 is right around the corner… literally as we turn over our calendars to start May. Now, you’re probably asking yourself how you can support our local small business in Sarasota (at least that’s what I’m hoping you’re asking yourself!). We’ve come up with six simple ways for you get involved in National Small Business Week, April 30 through May 6, whether you own and operate a small business, employed by one, or just enjoy shopping locally!

Run Small Business Week Promotions

Need some inspiration? Here are a few ideas to get your creative juices flowing:

Reward Loyalty: offer coupons and discounts to your most loyal customers during this week. You can add coupons to your Chamber Directory listing here!

Seasonal Themed Promotions: make this week extra relevant by making spring/summer and outdoor items on sale or by offering warm weather services at a discount (such as A/C Repair or Landscaping).

Special Holiday & Fun Observance Promotions: Get ahead of the game by making Mother’s Day (5/14) & Father’s Day (6/18) gift packages or coupons with purchase that can be redeemed on fun observance days like Bike to Work Day (5/18) or Martini Day (6/19).

Support Other Local Businesses

Take a couple minutes on your way to work to stop into a local small business, snap a photo to share on social media and tag them in it (also, send your photos to communications@sarasotachamber.com so we can share your photos, too!).  Offer special discounts or service to other Small Business Owners. Strengthening your support for another small business will strengthen your messaging to your target audience and will encourage them to support you, too.

Don’t Dip Your Toe In, Jump In

Showing up is 50% of winning. Don’t just promote the week, participate in the week! Google is hosting free webinars and workshops all throughout the week focused on topics important to small businesses. So remember, there is an educational component to the week, as well.

Team Up

Team up with other local businesses to cross-promote each other. Expand your reach by hosting a joint sale, offer to put their business cards or coupons in your storefront for yours in theirs. For maximum success, think of a complementary business to partner with, like fitness centers with nutrition stores or hair salons with boutiques, for example.

Update Your Listings

With more focus on small business during this week, in addition to any promotions you may run, you’re likely to see increased traffic to your website and social media accounts. It’s so simple to update your listings. This means your Chamber Listing, Google listing, Yelp, Social Media Pages (Facebook, Twitter, Google Plus, etc.), need to have accurate information displayed for customers to find you.

As a small business owner, the last thing you want is a person learning of a promotion you’re running, but not being able to find your business or get the information to be able to make a purchase. Don’t let misinformation deter your customers!

Leverage Your Social Media

SOCIAL MEDIA IS FREE! Use it. There are countless ways to utilize social media to your benefit business during Small Business Week!

Use popular hashtags like #ShopSmall and #SmallBusinessWeek.

Follow the U.S. Small Business Administration on social media for updates during the week: Twitter @SBAgov and Facebook facebook.com/sbagov

Create a custom hashtag for your business or a promotion you are running.

Tag neighboring small businesses and use local hashtags to spark conversation.

Establish a theme for your Small Business Week social media posts.

While your out shopping at your favorite Chamber Member small businesses, snap a picture and send it to Communications@SarasotaChamber.com to be featured on our social media!

Encouraging awareness, building community, and expressing your passion for small business is the mission for National Small Business Week! Showing passion for small business will encourage your target audience to support you and other small businesses, as well. Have fun with the week and remember to put your money where your home is!

Buy Local Buy Chamber.jpg

To search The Greater Sarasota Chamber of Commerce’s Membership Directory, please click here.


Partnering to Build Your Business

The Greater Sarasota Chamber of Commerce

1945 Fruitville Road | Sarasota, FL 34236

http://www.SarasotaChamber.com

Shop Local, Shop Chamber 2016

15055689_891437900955955_7742470334414137963_nThe holiday season is just around the corner and with that comes the opportunity to support your local businesses as you shop. Here are just a few ways you can shop local and help support Sarasota’s small businesses:

Small Business Saturday
Communities thrive when small businesses succeed. Presented every year by American Express, Small Business Saturday follows Thanksgiving on Saturday, November 26. Support your fellow Chamber members on Saturday, November 26 by shopping local. Whether you’re downtown or searching around the many shopping plazas in Sarasota, there are plenty of small businesses to be found.

small-business-saturday-2015
In 2015, 95 million people went out to shop at small businesses on Small Business Saturday.

Find Retailers
Find local Chamber member retailers by visiting our online directory. You can view the directory on our website on your mobile device. Search for local retailers in the “Shopping and Specialty Retail” section to find the right shopping destination for your holiday shopping list.

Coupons and Discounts
Before you wait in line on Black Friday or add items to your cart on Cyber Monday, don’t forget to check out the discounts and holiday specials your fellow Chamber members are offering this season. Visit the Coupons and Discounts section of The Chamber website to view the available offers by our members for our members.

small-business-saturday-2014
In 2014, an estimated $14.3 billion was spent at small independent businesses on the Small Business Saturday.

 

When you shop local, you shop Chamber. When you shop Chamber, you support the flourishing small businesses that keep our community afloat. We hope you’ll join the celebration of small businesses nationwide for Small Business Saturday on Saturday, November 26.

Visit the Sarasota Chamber’s Membership Directory Here


Facts presented on this blogpost, are directly taken from American Express’ Small Business Saturday website. See more here.

Buy Local, Buy Chamber

Sarasota Chamber of Commerce - buy local ad 10-7-2013

The holiday season is upon us and with that comes the opportunity to support your local businesses as you shop. Here are just a few ways you can shop local.

Small Business Saturday
Communities thrive when small businesses succeed. Presented every year by American Express, Small Business Saturday follows Thanksgiving on Saturday, November 28. Support your fellow Chamber members on this Saturday by shopping local. Whether you’re downtown or searching around the many shopping plazas in Sarasota, there are plenty of small businesses to be found.

small-biz-sat-nov-28-2

Find Retailers
Find local Chamber member retailers by visiting our online directory. You can view the directory on our website on your mobile device. Search for local retailers in the “Shopping and Specialty Retail” section to find the right shopping destination for your holiday shopping list.

Downtown Sarasota Map Cover image

Coupons and Discounts
Before you wait in line on Black Friday or add items to your cart on Cyber Monday, don’t forget to check out the discounts and holiday specials your fellow Chamber members are offering this season. Visit the Coupons and Discounts section of The Chamber website to view the available offers by our members for our members.

 

When you buy local, you buy Chamber. When you buy Chamber, you support the flourishing small businesses that keep our community afloat. We hope you’ll join the celebration of small businesses nationwide for Small Business Saturday on Saturday, November 28.