National Small Business Week 2017 is right around the corner… literally as we turn over our calendars to start May. Now, you’re probably asking yourself how you can support our local small business in Sarasota (at least that’s what I’m hoping you’re asking yourself!). We’ve come up with six simple ways for you get involved in National Small Business Week, April 30 through May 6, whether you own and operate a small business, employed by one, or just enjoy shopping locally!
Run Small Business Week Promotions
Need some inspiration? Here are a few ideas to get your creative juices flowing:
Reward Loyalty: offer coupons and discounts to your most loyal customers during this week. You can add coupons to your Chamber Directory listing here!
Seasonal Themed Promotions: make this week extra relevant by making spring/summer and outdoor items on sale or by offering warm weather services at a discount (such as A/C Repair or Landscaping).
Special Holiday & Fun Observance Promotions: Get ahead of the game by making Mother’s Day (5/14) & Father’s Day (6/18) gift packages or coupons with purchase that can be redeemed on fun observance days like Bike to Work Day (5/18) or Martini Day (6/19).
Support Other Local Businesses
Take a couple minutes on your way to work to stop into a local small business, snap a photo to share on social media and tag them in it (also, send your photos to firstname.lastname@example.org so we can share your photos, too!). Offer special discounts or service to other Small Business Owners. Strengthening your support for another small business will strengthen your messaging to your target audience and will encourage them to support you, too.
Don’t Dip Your Toe In, Jump In
Showing up is 50% of winning. Don’t just promote the week, participate in the week! Google is hosting free webinars and workshops all throughout the week focused on topics important to small businesses. So remember, there is an educational component to the week, as well.
Team up with other local businesses to cross-promote each other. Expand your reach by hosting a joint sale, offer to put their business cards or coupons in your storefront for yours in theirs. For maximum success, think of a complementary business to partner with, like fitness centers with nutrition stores or hair salons with boutiques, for example.
Update Your Listings
With more focus on small business during this week, in addition to any promotions you may run, you’re likely to see increased traffic to your website and social media accounts. It’s so simple to update your listings. This means your Chamber Listing, Google listing, Yelp, Social Media Pages (Facebook, Twitter, Google Plus, etc.), need to have accurate information displayed for customers to find you.
As a small business owner, the last thing you want is a person learning of a promotion you’re running, but not being able to find your business or get the information to be able to make a purchase. Don’t let misinformation deter your customers!
Leverage Your Social Media
SOCIAL MEDIA IS FREE! Use it. There are countless ways to utilize social media to your benefit business during Small Business Week!
Use popular hashtags like #ShopSmall and #SmallBusinessWeek.
Follow the U.S. Small Business Administration on social media for updates during the week: Twitter @SBAgov and Facebook facebook.com/sbagov
Create a custom hashtag for your business or a promotion you are running.
Tag neighboring small businesses and use local hashtags to spark conversation.
Establish a theme for your Small Business Week social media posts.
While your out shopping at your favorite Chamber Member small businesses, snap a picture and send it to Communications@SarasotaChamber.com to be featured on our social media!
Encouraging awareness, building community, and expressing your passion for small business is the mission for National Small Business Week! Showing passion for small business will encourage your target audience to support you and other small businesses, as well. Have fun with the week and remember to put your money where your home is!
To search The Greater Sarasota Chamber of Commerce’s Membership Directory, please click here.
Partnering to Build Your Business
The Greater Sarasota Chamber of Commerce
1945 Fruitville Road | Sarasota, FL 34236