MEMBER TIP MONDAY: 4 TIPS TO MAKE YOUR BUSINESS MORE LIKEABLE

LikeablePeople buy from people they know, like, and trust. While you might be in the right place at the right time when someone is up against it, and they may buy from you once without knowing, liking, or trusting you, for them to return, you’ll need more than luck.

Know and trust generally come along when you establish yourself as a likeable business with a human behind it. It’s difficult for people to like you if they don’t trust you, unless you’re a villain and then being untrustworthy is your business. For most of us, that is not the case. You can’t like someone you don’t remember, so let’s get to work on establishing the like part of the sales equation.

Share Your Reason

Think of how filmmakers or storytellers get us to like the main character. One of the ways is that they place him on a quest, or up against a challenge, that we want him to succeed in. Often it’s one we identify with. Share your reason for doing what you do. There’s probably someone in your audience or potential audience who can identify with your convictions and story. Passion is contagious.

Find Commonalities

In order to find commonalities, you need to share things about yourself outside of your business and how it came to be. Share your likes, be positive. Share what you love about your community or your love for bacon. Be genuine and people who see your social media posts or read your content, will begin to identify with what you’re sharing. They’ll jump in and say “me too” and you’re one step closer to getting them to like you.

Ask Questions

If they’re in your store or business ask them their opinion on something and really listen to their answer. On social media ask what they think or what their preferences are. Involve them in your rebranding by crowdsourcing some of your marketing decisions. People like being involved and if you really listen to, and then act on, their advice, they’ll remember it and like you more because they see you as someone who values what they think. That’s all a lot of us are looking for.

Anticipate Your Customers’ Needs

As a business you are in a position to help, whether it’s helping someone look better, feel better, be entertained, or whatever it is you do for your customers. But you are also in a position to solve problems or answer questions. Use your content and social media to help customers with problems they face in their lives. If you run a boutique, you can create posts about unique gifts for the women in your life. If you are a CPA create helpful checklists of things people should track throughout the year for effortless taxes. Be helpful. Anticipate what your customers need and then give it to them. If they know they can count on you, they will return again and again.

In today’s competitive market place it’s hard for your product alone to set you apart. Often it’s the things behind your product that will help you make a name for yourself. It’s the service, personality, and assistance you provide. These are the things that make people like you and they are also what keeps people coming back.


Christina R. Green teaches small businesses, chambers and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular blogger at Frankjkenny.comand the Event Manager’s Blog.  She’s a bookish writer on a quest to bring great storytelling to organizations everywhere.

Sarasota County Wins State FAFSA Completion Award

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The Talent4Tomorrow Partnership is proud to announce that Sarasota County Schools has won four awards for highest FAFSA completion rate in the state from the 2017 Florida FAFSA Challenge, a campaign to increase the proportion of high school seniors completing the Free Application for Federal Student Aid (FAFSA). Through leading local efforts made by the Talent4Tomorrow Partnership, 45.5% by Sarasota County high school seniors have completed the FAFSA. This is a 9.1% change over the previous application year, which equates to an estimated additional $513,180 in Pell grants awarded to Sarasota County students. Additionally, the Florida College Access Network (Florida CAN) has awarded Sarasota with the following honors:

  • Sarasota County Schools–“MVP for Large School District” (Having the highest FAFSA completion rate through March 31st, 2017)
  • Riverview High School–“Biggest Boost for Large Schools” (Largest week-to-week change in percentage of students completing the FAFSA)
  • All-Stars”—(Achieving an increase of FAFSA completion by at least 5% over last year):
  • Sarasota County School District
  • Suncoast Polytechnical High School
  • Sarasota Military Academy
  • Booker High School
  • Venice Senior High School
  • Sarasota High School
  • North Port High School
  • Riverview High School

 

FAFSA Awards 2017-edit
Talent4Tomorrow Partners and Sarasota County School District Officials accepting the award for “MVP for Large School District”

 

The Talent4Tomorrow Partnership is a community collaborative known as a “Local College Access Network”, and consists of CareerEdge Funders Collaborative, Education Foundation of Sarasota County, The Greater Sarasota Chamber of Commerce, Sarasota County Schools, UnidosNow, and United Way Suncoast. The Talent4Tomorrow Partnership seeks to increase career awareness and postsecondary attainment through increased college and career awareness, aspiration, and affordability initiatives. Kevin Cooper, President of The Greater Sarasota Chamber of Commerce stated, “Every dollar counts when it comes to accessing post-secondary education.  When we come together, focus together, and lead together, it’s gratifying to see results getting our students one step closer to where they and we want them to be.  This is a truly great example of leadership through collaboration.”

The Talent4Tomorrow Partnership has spent several months planning and executing FAFSA awareness and support activities, including FAFSA completion assistance during community- and school-based events. Community volunteers as well as financial aid officers from Ringling College of Art & Design, State College of Florida, University of South Florida Sarasota-Manatee, and Keiser University assisted families of high school seniors in completing the FAFSA form at North Port High School, Booker High School, and Sarasota High School, as well as community-based FAFSA events and United Way Suncoast VITA (Volunteer Income Tax Assistance) programs.

According to the Florida College Access Network, less than half of all eligible Sarasota County high school students in 2012-2013 completed the FAFSA form, thus leaving over $2 million in Pell Grant dollars untapped. 59% of Florida students in 2013 were eligible to receive a Pell Grant, which awards up to $5,815 a year per student.


For more information regarding the Talent4Tomorrow Partnership, contact Mimi Cirbusova at mcirbusova@sarasotachamber.com or (941) 556-4038.

From the Chair’s Corner: Small Business is Big Business

The Greater Sarasota Chamber of Commerce is committed to the support of business in

george-mcgonagill-headshot
Chair | George McGonagill | Questar Construction

the greater Sarasota region. As is common in most communities, your Chamber is certainly reflective of the community that invests in it. For Sarasota, that means that your Chamber is comprised mainly of businesses that carry less than 75 full-time employees. In fact, 80% of your membership is made up of those businesses.

Having worked for one of the largest employers in the region, Sarasota County Schools, and now as an entrepreneur with a small business, Questar Construction, I can say with certainty that the Chamber strongly supports the full spectrum of business sizes here in our area. However, it is the small business that drives so much of the economic engine in Sarasota and within your Chamber. It may come as a surprise to many that more than 60% of businesses in the United States have less than five employees. Furthermore, over 30% of workers in the United States are employed by businesses with less than 100 employees.

To be certain, regardless of size, business isn’t an easy endeavor. However, it is the small-business start-up that perhaps best embodies the spirit of entrepreneurialism. Roughly half of all small businesses will close within their first four years. That alone may speak to the importance of community support for small business. Those making the trek forward are our friends, family, and neighbors. It is critical for all layers of the community to support their efforts in hopes that our half is the half that succeeds, that our community be the place where small business beats the average. That’s not just something that would be nice, it is something we should strive for.

The Chamber is focused on promoting, supporting, and connecting the small businesses in our region. We are proud to include our annual Small Business Awards as a bridge across the entire spectrum of activities within those areas of focus. As we look to celebrating excellence in the small business community, I am always reminded of the fact that small business is big business in Sarasota. While your Chamber takes the opportunity to award small business excellence one day each year, it provides support for those businesses non-stop, all year long.

George McGonagill

Chair of The Greater Sarasota Chamber of Commerce Board of Directors

President of Questar Construction, Inc.


The 2017 Frank G. Berlin, Sr. Small Business Awards will take place on Friday, June 2 at the Hyatt Regency Sarasota. The event is presented by The Herald-Tribune Media Group.

Save Your Seat for Small Business Awards!

Your Chamber Taking the Lead on Education

Why would a chamber of commerce get involved in helping students get to college?

While it is common practice for school districts, college and universities, and education-focused organizations to participate in chamber membership, increasing postsecondary attainment rates is not typically a role chambers are thought of playing. However, your Chamber has taken a different view.Print

The Greater Sarasota Chamber of Commerce has stepped up to take a leadership role in the Talent4Tomorrow Partnership (T4T); an initiative that focuses on bridging the gap between high school graduation and postsecondary educational attainment. Working in close partnership with organizations like the Barancik Foundation, Community Foundation of Sarasota County, Gulf Coast Community Foundation, CareerEdge Funders Collaborative, Education Foundation of Sarasota County, UnitedWay Suncoast, and UnidosNow (to name a few), The Chamber has been working over the last year to bring about new, innovative programs that help our local students go beyond high school graduation and into a postsecondary program.

One area Talent4Tomorrow has particularly targeted is FAFSA completion. Financial burdens are often cited as one of the top reasons students do not enroll in a postsecondary program. The FAFSA, or “Free Application for Federal Student Aid”, is a federal form that students must complete to receive Pell grants, most scholarships, and other types of financial aid. However, confusion and lack of awareness around this application process cause many to simply not complete the application. According to the Florida College Access Network, 59 percent of Sarasota students were eligible for Pell Grants in 2012-13, but fewer than half of them filled out FAFSA forms, resulting in more than $2 million left untapped by Sarasota County students. Ultimately, this results in fewer students entering quality educational programs that feed our local workforce needs and causes local businesses to feel the pain of seeking out qualified employees.

However, in the 2015-2016 FAFSA application cycle, the Talent4Tomorrow Partnership orchestrated a multi-faceted strategy to address the need for more students to complete the FAFSA. Thus, Sarasota County was recognized by the Florida FAFSA Challenge with awards in eight categories. Even more impressively, these efforts resulted in an additional $283,000 in Pell Grant funds being accessed by Sarasota County students. With those additional funds, many more students have been able to attend technical/trade schools, two-year degree programs, and traditional Bachelors programs. For our Chamber members, this equates to more skilled workers ready to take on important jobs for their companies.

Efforts of Talent4Tomorrow have not gone unnoticed by those around the state and the nation. Recently, T4T partners collected $62,500 in matching funds to procure a $50,000 grant from the Florida Philanthropic Network. With these grant dollars, T4T can begin to work on other barriers to postsecondary enrollment and attainment, such as college and career awareness. The Greater Sarasota Chamber of Commerce is proud to be a part of this initiative, bringing the education and business communities together to help students see themselves not only in our colleges and universities but also as professionals that contribute to the future of Sarasota County.


Submission contributed by Mimi Cirbusova, The Greater Sarasota Chamber of Commerce’s Young Professionals Group Coordinator.

Welcoming the Leadership Class of 2017

Leadership Sarasota County, a program of The Greater Sarasota Chamber of Commerce, is excited to announce the roster of leaders for the Class of 2017.

The year-long program offers an opportunity to connect with the leaders within the Sarasota County area and gives participants a unique orientation to the Sarasota community. One day a month, the class learns about topics like Health & Human Services, Government, Arts & Culture, Education and Commerce & Industry. An opening retreat and closing retreat are also an integral part of the experience and helps to build teamwork among participants. The class will also select and carry through a project geared toward the betterment of the community.

Class of 2017


Tiffany Blackden, Gulf Coast Home and Lawn Services
Kristi Bracewell, FCCI Insurance Group
Alyson Busse, Mote Marine Laboratory & Aquarium
Melissa DeAngelo, West Florida Insurance
Kyle Deery, U.S. Masters Swimming
Erin Duggan, Visit Sarasota County
Chris Enger, Aviance Capital Management LLC
Jessica Farrelly, Icard, Merrill, Cullis, Timm, Furen & Ginsburg, P.A.
Alice Fernandez-Krawczyk, Concept Digital Media
Kayla Frimmel, Sarasota Memorial Healthcare
Amanda Gambert, State Attorney’s Office
Samantha Gholar
Stacy Groff, Tidewell Hospice
Jake Grollman, Office of the Public Defender
Evan Guido, R.W. Baird – Private Wealth Management
Andre Hoefer, City of North Port
Jeff Hole, JSH Consulting Group, Inc.
Kat Hughes, Observer Media Group
Patrick Jackson, Florida Studio Theatre
Kathy Jordan, WUSF Public Media
Miranda Lansdale, Sarasota County Government
Anthony Manganiello, Icard, Merrill, Cullis, Timm, Furen & Ginsburg, P.A.
Andie McHugh, State Attorney’s Office
Tracy Meehan, Waste Pro
Brian Meinberg, Sarasota Sheriff’s Office
Andrea Nierenberg, Nierenberg Consulting Group
Anand Pallegar, ATLARGE, Inc.
Kari Queen, Sean McCutcheon’s Air Conditioning and Heating
Ryan Riley, Synovus Bank
Joe Rill, State College of Florida
Patrick Robinson, City of Sarasota
Renee Ryckman, Escape Countdown
Kenny Slezak, Willis Smith Construction
Liz Stamoulis, Williams, Parker, Harrison, Dietz & Getzen
Craig Steinhoff, HBK CPAs & Consultants
Lori Sutton, Northern Trust Company
Charles Thorpe, Sarasota County Sheriff’s Office
Josh Tomlinson, ME&S
Terrance Torvund, Myakka River State Park
Greg Trippel, Herald-Tribune Media Group
Eric Troyer, Kerkering, Barberio & Company
Craig Tuley, SunTrust Bank
Marco Veliz, Sun Hydraulics
At the completion of the program, these participants will join an elite group of Leadership Alumni. Most graduates of the Leadership Sarasota County adult program refer to it as one of the most rewarding and meaningful experiences of their adult careers and lives.

We are excited to welcome to the 2017 Leadership Class on another successful year of community and personal development.

For more information about the Leadership Sarasota program, contact Barbara Hines at bhines@sarasotachamber.com or (941) 556-4026.

Fast-Track Your Knowledge of the Sarasota Community and Build Relationships through Engage Sarasota

PrintEngage Sarasota is one of the most popular programs of The Greater Sarasota Chamber of Commerce and Leadership Sarasota. Each month, participants meet for lunch and hear speakers from various segments of the community. Topics include higher education, constitutional officers, local government, medical care, the media, arts and the county court and criminal justice system.

“If you don’t have the time to commit to Leadership Sarasota, Engage Sarasota is a great
opportunity to get an inside view of Sarasota. This program takes you behind the scenes and into places you might not otherwise have the occasion to go. It’s a very cost and time effective way to meet other people and expand your knowledge of the Sarasota community.”

Tara Booker, Engage Sarasota Class of 2013
JFCS of the Suncoast 

Continue reading “Fast-Track Your Knowledge of the Sarasota Community and Build Relationships through Engage Sarasota”