Member Tip Monday: HOW TO FIND TIME FOR SOCIAL MEDIA

Build Your Visibility

Small business owners, especially those businesses with under 10 employees, find it extremely difficult to justify the time on social media because it doesn’t lead to predictable, measurable cost savings or revenue.

Social media and content marketing is about becoming an engaging resource for your customers. What’s the yield of a relationship? If you can figure out what a relationship is worth in revenue dollars, you should be blogging about it.

The truth is, we can’t. Not exactly at least. But we know people buy from people they know, like, and trust and that’s why it’s important to invest time in building these connections and affections.

Finding that time is easier said than done. Still here are a couple of suggestions on how to carve out some time to increase your efforts on social media.

Keep Content Handy

The first thing you’ll need is a place to keep content you find. Not all content will be applicable for sharing the moment you come across it. We’ve all seen people on Twitter who post 10 tweets at a time and figure they are done for the day. It is better to deal out your posts at multiple times than all at once. Often you’ll find content that you’ll want to share later so select a system in which you can easily access your content gems in the future.

Upload content to DropBox, use Evernote or keep a notepad handy (paper or electronic). Doesn’t matter if you keep fortune cookie messages in a shoe box. Never let what you deem to be a valuable piece of content escape. Keep it somewhere handy and build a cache of it.

Find a Scheduler You Like

There are many options to help you pre-schedule posts. Scheduling is important because you can’t spend your whole day posting, nor do you want to be that person who bombards others with a firehose worth of content once a day.

Find a scheduler you’re comfortable with. Many systems allow you to control when you post and often give you the ability to do it several days out. One of the most basic is Buffer. It allows you to schedule across multiple platforms. It offers a free and paid version, but even the paid is only about $10 a month.

The most popular is Hootsuite, and while I use it occasionally because it offers greater capabilities than Buffer, I do prefer Buffer’s minimalist design. Hootsuite’s interface is busy but allows you to monitor in real time. If you’re developing relationships, this is a powerful ability to have.

Multi-task

I’m not telling you to turn off the TV when you get home, but there is no reason if you’re “vegging out” that you can’t use that time to schedule a few posts for the next day. Don’t let mindless tasks, like television watching, steal your productivity.

“Steal” Time

We all have moments where we’re waiting – before doctor’s appointments, before meetings, on the phone, while the kids finish up with practice, you get the idea. Many of us fill this time with other mindless tasks like scanning pictures of our friends’ pets on Facebook. Instead, use this time to be productive by finding content, scheduling it, or responding to people on social media.

I am a firm believer in scheduling posts but the interacting cannot be scheduled, so use this stolen time to reach out and connect with people.

Look for Content Everywhere

Content ideas are everywhere – airplane magazines, overheard conversations, commercials, popular TV shows, as well as all over social media. Use the many messages that bombard you daily to find gems you’d like to share. Retweets are only the beginning.

Take Pictures

Along that line, take pictures of everything that moves you and some ordinary things that don’t. Pictures you take can be used in blogs, memes, and image quotes without concern over cost or copyright. Links with pics are more likely to get shared and clicked. Encourage staff to do the same.

You don’t need huge chunks of time to make connections on social media. The key to success in this area is the same in most business- or relationship-building. Give people what they want/find valuable; do so without expectation. Become a resource for them and help them. Be consistent in your efforts so they know they can count on you. This takes minutes a day. Schedule good content and steal time for interacting. Then watch your relationships grow as people share your resources with others.


Christina R. Green teaches small businesses, chambers, and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular blogger at Frankjkenny.com and the Event Manager Blog. She’s a bookish writer on a quest to bring great storytelling to organizations everywhere.

Congratulations Michael Kline, Chamber Ambassador of the Quarter!

Congratulations to Michael Kline, our Ambassador of the Quarter!

Michael is the 13th of 14 children born into poverty to an alcoholic father living in a michael-klinejunkyard. He lost his mother at age 7 and discovered powerful lessons about resources. His journey from junkyard to country club is proof that anyone can do anything. He became the turn-around president of a franchise company with 35 locations, then a six-time successful entrepreneur. He is a Certified Jack Canfield Success Trainer, a RIM Master, and Success Coach, working with clients here and around the world. He and his partners provide corporate training and coaching in the areas of leadership, communications and emotional intelligence. Having grown up in Orlando, Mike moved back to Florida just over a year ago with his husband Sal, after 21 years in New England.

Congratulations, Michael! We greatly appreciate the dedication that you give to The Chamber and to The Chamber Ambassadors’ program. Michael’s inviting personality and engagement through the Chamber Ambassadors with welcoming and on-boarding of new members makes him a great representative of The Chamber. Thank you, Michael, & keep up the excellent work!


For information on the Chamber Ambassadors program, please contact Megan Neal or Craig McGonigal

Affinity Partner Spotlight: Office Depot

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The Greater Sarasota Chamber of Commerce partners with Office Depot and the U.S. Chamber of Commerce to bring you an Affinity Program that allows members to purchase from Office Depot at a discounted price. The National Chamber Program is a network of over 1,500 Chambers of Commerce working together to create savings and opportunities for its members.

The discounts on this purchasing program include products from nearly every product category needed to run your business. This includes general office supplies, ink & toner, cleaning and break room supplies, technology products, copy & print services, furniture and even school supplies.

If you are a member of the Greater Sarasota Chamber of Commerce, there is no cost to take advantage of this purchasing program.

How to Take Advantage:

If you would like to take advantage of this Affinity Program, simply call or email Office Depot Business Development Manager Paul Stumpfig. Paul.stumpfig@officedepot.com or (941) 720-5037 and he will get you enrolled.

Member Tip Monday: Joining a Council

Members of The Greater Sarasota Chamber of Commerce have the opportunity to contribute to the advancement of both their business and the greater Sarasota community by serving on various Chamber council and committees. This opportunity is available not only to you personally but to all your staff as well. Volunteer services afford Chamber members a mean to become actively involved in community affairs. Even more importantly, it provides vehicles necessary to bring together the wealth of talent, experience and expertise within our membership ranks for the benefit of our business community.

See the listing below to discover ways to get involved, share your vision and have a voice in issues that affect your business.

2016-Chamber-MemberServices&SupportLogo-Hz.pngTo provide relevant and profitable events for the membership, fulfill/provide the services and benefits relating to membership and identify revenue sources in addition to membership dues.

2016-chamber-chamberambassadorslogo-hzMember Volunteers serve as customer relations representatives for the Chamber, visiting new members, contacting existing members to expand communications and involvement.

 

2016-chamber-governmentallogo-hzMonitors and develops public policy positions that are “pro-business and pro-greater Sarasota.”  Research is involved, as well as meeting with elected officials and experts on various topics as The Chamber’s positions are developed and then communicated and advocated.

2016-chamber-cityprioritieslogo-hzThe council focuses on strategic economic development planning, as well as on partnerships, that benefit the continuing revitalization of downtown Sarasota.

2016-chamber-ypglogo-hzCreates a platform for its members ranging in age from 21-40 to build relationships, develop professionally, become politically and philanthropically active, and contribute to the economic development and high-quality living of our community. (council appointed – membership & committees open)


By Invite-Only:

2016-chamber-leadershiplogo-hzThe Council is comprised of Leadership Sarasota County alumni who oversee the Adult and Youth programs, Alumni activities, Engage Sarasota and the Young Entrepreneurs Academy. The mission is “Engaging, Developing, and Inspiring Community Leaders.” (participation by application/selection)

2016-chamber-financelogo-hzThis committee is invite-only. The committee monitors The Chamber’s finances.


For more information on joining one or more of the councils and committees below, contact Dillon Buckland, dbuckland@sarasotachamber.com or (941) 556-4039.

 

Congressional Update and Roundtable Discussion with Vern Buchanan

A feature by Kevin Cooper, Vice President of Public Policy for The Greater Sarasota Chamber of Commerce.

On a recent afternoon in September, over 40 key Chamber members and community leaders participated in a luncheon and roundtable discussion with United States Congressman Vern Buchanan. Not only does Buchanan represent the area’s interests in Washington, D.C., but he is a Longboat Key resident and former Chairman of the Board for The Chamber. Not long after seeing the President sign his Veterans Identification Card Act into law, Buchanan was in the area to share his thoughts and focus for the near future.

IMG_5702Earlier in the day, Buchanan met with a number of tax professions who represent corporations of all sizes. The Congressman shared with The Chamber group how he would like to see the tax code significantly simplified. Specifically, the length and complexity of conformity, he contended, is both challenging and costly for taxpayers. Buchanan also linked tax code concerns to budget deficits. Continue reading “Congressional Update and Roundtable Discussion with Vern Buchanan”

Sarasota Young Professionals Group Announces New Board of Directors

The Sarasota Young Professionals Group (YPG), a program of The Greater Sarasota Chamber of Commerce, is proud to announce its 2015-2016 Board of Directors.

The YPG Board recently swung into their 2015-2016 year with an annual retreat on Saturday, September 26 at the Circus Arts Conservatory. They met as a group to establish their goals, but learned to take risks and establish trust both with each other and on the trapeze.

Continue reading “Sarasota Young Professionals Group Announces New Board of Directors”