Trade Show Checklist

2019 Chamber Expo Logo with year onlyMark your calendars for Wednesday, November 6! The Sarasota and Manatee Chamber of Commerce have partnered again to offer our members the greatest of networking opportunities, Chamber Expo 2019. Only five (5) booths remain – click here to register today!

Attended by hundreds of Chamber members and guests, this networking event offers complimentary light bites, lots of door prizes, and the opportunity to make valuable connections and learn more about local businesses so we can all “shop local.”

If this is your first trade show, we’ve got you covered! This checklist will help exhibitors have a successful Expo experience, whether it is their first show or their 50th.

Gather a team and set a goal.

Having a small team and being relaxed shows professionalism and will help engage visitors. To achieve this, set specific goals in advance. Doing this will also help you evaluate the level of success you had from your event participation.

Clearly market your unique selling propositions.

First impressions matter, and you only have a few moments to show visitors why they should consider you.

Create buzz using PR or social media.

Don’ wait until the date of the trade show to promote yourself using press releases or social media. A press release can be a great way to promote yourself online, and our press release tool makes it easy to distribute. Sharing information on your social media can also create buzz, encouraging viewers to attend your event.

Assign roles to each team member.

Assigning different roles to team members helps you stay organized and work efficiently.

Have a door prize.

If possible, offer a prize that in some way complements your business and appeals to a variety of people.

If you are using technology, don’t rely on it solely.

When working correctly, technology can enhance and differentiate your booth, but technology troubles are common. Prepare in advance to ensure success.

Have inexpensive but nifty (and useful) giveaways.

Whether you choose branded canvas bags, calendars, wristbands, etc., giveaways are an effective tool at trade shows. They are a great way of drawing people to your booth, setting your booth apart from the rest, and increasing your brand reach.

Welcome everyone who comes near. 

Take the initiative to welcome and interact with visitors. Invite individuals to check out what you have to offer or start a conversation. These friendly gestures are simple, but can make a big difference.

Expect some rejection, but know that many visitors just need a friendly push in the right direction before really getting interested in your products or services.

Network with other exhibitors.

This event is a great opportunity to gain insight from other experienced exhibitors and compare and learn from how they approach trade shows.

It’s also especially easy to meet new industry experts at trade shows through networking. You never know where your next great partner or inspiration will come from!

Want to Exhibit at Chamber Expo, click here! Only five (5) booths remain.

Why Exhibit?

Exhibiting is a great opportunity to showcase your business to hundreds of business owners and decision makers from Manatee and Sarasota counties at this combined Expo and Business After Hours.

  • Exhibitor Space includes an 8-foot skirted table, two chairs, curtain backdrop and sides, identification sign, and four complimentary admissions to the event. 

*Vendors that register for a booth before September 11th have the option to choose their booth space!*

Make the Most of Your Tradeshow: Part One

allison imre
Allison Imre, iHeartMedia Sarasota

At a recent Shumaker Chamber University, Allison Imre presented valuable information on trade shows at “Make the Most of Your Tradeshow.” Imre is the Senior Account Manager of iHeartMedia Sarasota. With 245 million monthly listeners in the U.S., iHeartMedia has the largest reach of any radio or television outlet in America. The company owns and operates 858 broadcast radio stations, serving more than 150 markets throughout the U.S.

Imre is no stranger to trade shows. Her experience with trade shows started at her previous position with the Kansas City Royals and has expanded since she joined iHeartMedia Sarasota.

If you’re like Imre, you’ve been to your fair share of trade shows. In fact, everyone in our audience raised their hands when asked if they’ve attended one before. And their experiences were mixed. For some, the trade show wasn’t worth their time or investment and for others there was success in meeting new people, closing deals and setting appointments. By opening the trade show conversation, Imre offered some of the best tools, tips and tricks to use when attending or exhibiting at a trade show.

With The Chamber’s End of the Summer Bash Prime Time exhibit quickly approaching, let’s start with what we learned to do as a trade show attendee.

Photo courtesy of Jake Bibler of Mavella Photography.

Continue reading “Make the Most of Your Tradeshow: Part One”