Tradeshow Checklist

Mark your calendars for Wednesday, November 7! The Sarasota and Manatee Chamber of Commerce have teamed up once again to offer our members the greatest of networking opportunities, Chamber Expo 2018.

Attended by hundreds of Chamber members and guests, this networking event offers complimentary light bites, lots of door prizes, and the opportunity to make valuable connections and learn more about local businesses so we can all “shop local.”

Never been to a trade show? No problem! This checklist will help exhibitors successfully prepare for and pull off their first show or 50th.

Gather a team and set a goal.

Having a small team and being relaxed shows professionalism and puts out a welcoming vibe for your visitors. Set specific goals you wish to achieve, other than just getting a positive ROI. This way you’ll be able to better evaluate the level of success you had from your event participation.

Clearly market your unique selling propositions.

First impressions matter, and you only have a few moments to show visitors why they should consider you.

Create buzz using PR or social media.

Don’ wait until the date of the trade show to promote yourself using press releases or social media. A press release can be a great way to promote yourself online. Sharing this with your social media audiences can also create buzz, encouraging viewers to attend your event.

Assign roles to each team member.

Assigning different roles to team members helps you stay organized and work efficiently.

Have a door prize.

Offer a prize that in some way complements your business if possible, and appeals to anyone.

If you using tech, don’t rely on it solely.

This one’s pretty straightforward. Tech can sometimes fail. Be ready in case it does.

Have inexpensive but nifty (and useful) giveaways.

People love free stuff. When I attend a trade show, I’m always looking for branded canvas bags, calendars, wristbands, and lanyards.

Welcome everyone who comes near. 

People love the right kind of attention. Welcoming and interacting with visitors is a friendly gesture. Invite individuals to check out what you have to offer.

Expect some rejection, but you’d be surprised how many visitors just need a friendly push in the right direction before really getting interested in your products or services.

Network with other exhibitors.

There will always be more experienced exhibitors at the event, and you can learn a lot from how they handle their business.

Networking is always a great opportunity, and it’s especially easy to meet new industry experts at trade shows. Don’t enter the show feeling intimidated or too competitive. You never know when a competitor can become a great partner or inspiration.


Want to Exhibit at Chamber Expo, click here!

Why Exhibit?

Great opportunity to showcase your business to hundreds of business owners and decision makers from Manatee and Sarasota counties at this combined Expo and Business After Hours.

  • Exhibitor Space includes an 8-foot skirted table, two chairs, curtain backdrop and sides, identification sign, and four complimentary admissions to the event.

*Corner booths and sponsorships available.

DON’T DELAY – Booths will sell out!

*Vendors that register for a booth before September 28th have the option to chose their booth space!*

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Make the Most of Your Tradeshow: Part One

allison imre
Allison Imre, iHeartMedia Sarasota

At a recent Shumaker Chamber University, Allison Imre presented valuable information on trade shows at “Make the Most of Your Tradeshow.” Imre is the Senior Account Manager of iHeartMedia Sarasota. With 245 million monthly listeners in the U.S., iHeartMedia has the largest reach of any radio or television outlet in America. The company owns and operates 858 broadcast radio stations, serving more than 150 markets throughout the U.S.

Imre is no stranger to trade shows. Her experience with trade shows started at her previous position with the Kansas City Royals and has expanded since she joined iHeartMedia Sarasota.

If you’re like Imre, you’ve been to your fair share of trade shows. In fact, everyone in our audience raised their hands when asked if they’ve attended one before. And their experiences were mixed. For some, the trade show wasn’t worth their time or investment and for others there was success in meeting new people, closing deals and setting appointments. By opening the trade show conversation, Imre offered some of the best tools, tips and tricks to use when attending or exhibiting at a trade show.

With The Chamber’s End of the Summer Bash Prime Time exhibit quickly approaching, let’s start with what we learned to do as a trade show attendee.

Mavella-20150520-174206
Photo courtesy of Jake Bibler of Mavella Photography.

Continue reading “Make the Most of Your Tradeshow: Part One”