From the President’s Desk: Decide The Date

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For nearly 100 years, your Chamber has cultivated Sarasota’s prosperity and quality of life through our members’ business leadership and action. As we enter 2018, that tradition continues. Business leadership, through The Chamber, focuses on two areas: opportunities and problems. It identifies opportunities and removes the problems that would impede them. It also identifies problems and finds opportunities to solve them. Sarasota has a problem, and we are presenting an opportunity to solve it.

The foundation of a representative democracy is rooted in the principle of voter participation. Our democracy suffers when nearly 80% of voters either do not or cannot participate. That is exactly what is happening in the city of Sarasota and the community deserves better.

For decades, the city of Sarasota has held its municipal elections in the spring of odd-numbered years. Those elections tend to draw a voter turnout at or around 20%. During ordinary elections, the turnout is two or three times that.

In the last city election, held in May of 2017, just less than 23% of city voters participated. In the last general election, held in November of 2016, almost 72% of city voters participated. More than 18,000 additional ballots were cast by city voters during the ordinary election.

Interestingly, the city pays additional dollars to hold these off-cycle elections. Each spring election costs the city upwards of $100,000. The city can participate in ordinary, fall elections for free. Business principles wouldn’t have you paying for less than what you could otherwise get for free, and our community shouldn’t either.

Furthermore, what the data shows us is that special, spring elections have a dilutive effect on certain subsets of voters. Along with an overall increase in voter participation, a move to ordinary election cycles would see a significant increase in the composition amongst African-American, Hispanic, and under-30 voters.

In order to move elections to coincide with ordinary elections, the issue must be placed on a ballot for voters to decide whether or not they would like to move the dates. In order for voters to be given that opportunity, 10% of voters must petition the city to do so. It is that opportunity that we are seeking to provide through the Decide the Date initiative. Alongside a number of community partners, we are diligently working to deliver voters the opportunity to choose when they wish to participate in local elections.

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It is through your Chamber that this community can work towards being proud of its civic engagement. That, after all, is a quality of life issue and your Chamber stands at the forefront cultivating our quality of life. I encourage you to visit DecideTheDate.com for information and updates on this critical, community initiative. I ask that you reach out to me with any questions you might have. I hope that you will find ways to further support your Chamber as we seek to solve this problem.

Kevin Cooper, Chamber President


The article is taken from the January 2018 Bridge Magazine.

To read more from this issue, click here.

January 2018

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5 Tips to Get The Most Out Of Your Chamber Membership in the New Year!

A chamber of commerce membership is oh-so-much more than just an “I’m a proud member!” sticker to put on the front door of your business. Member benefits like website listings, participation in exclusive promotions, invites to chamber events, and more put you at the forefront of the community when you’re a member of The Greater Sarasota Chamber of Commerce.

But Chamber membership is a two-way street. While there are certain benefits you’ll receive year after year with your membership — interactive listings on our website, printed listing in The Chamber directory, invites to events, etc. — there is certainly a way to get more bang for your buck no matter what investment level you come in at. Let us highlight a few ways to get the most out of your membership.

1.) Attend Chamber Events

This one is a pretty obvious membership benefit that often goes overlooked by many. While we understand that you won’t be able to attend EVERYTHING with the dozens of networking events, workshops, and lunches we hold throughout the year, it doesn’t hurt to show up to an event once or twice if your schedule allows. This is a great way to get your name out there and to meet other business professionals in our community. Chamber events aren’t open to business owners or management only – staffers, please come!

2.) Interact with us on Social Media

Want to know a great way to get a conversation rolling online? Tag us in your posts! We’re active on TwitterFacebookLinkedIn, and Instagram to name a few. Chances are if you tag us in a photo or post, we’ll give you some social media lovin’ back. That means more interaction for your profile, and for The Chamber. Win-win!

3.) Post on our Website

With your Chamber membership comes exclusive access to sarasotachamber.com for you to post events, coupons, job postings and more. Use this access – you pay for it! The Chamber fields dozens of phone calls and email traffic every week with people looking for events, jobs, and deals. We can’t offer your awesome information if we don’t have it!

4.) Submit Your News

This one goes hand-in-hand with what was previously mentioned. When you have some newsworthy information to share, send it our way in the Press Release Tool located on the website! We’re always looking to brag about the amazing things our members are doing. Whether your business recently completed a remodeling project, your staff headed out to the community for a volunteer day, your business won an award, or you have other great news to share — we want to know about it so we can share your news on our social media pages, add to the news section of our website, and send member news out in our email newsletters.

5.) Reach Out

Is there an area of your business that could really use some help? Maybe you’re looking for some creative marketing ideas or want to form partnerships with other business professionals in town. Whatever it may be, always be sure to reach out to us here at The Chamber to see if we can help make some connections. If we don’t have immediate answers, just give us some time to think about things and point you in the right direction.

If there are any membership benefits that you have questions about or think that you might be under-utilizing, give us a call or set up a meeting! We want to make sure that you’re getting the most out of your investment. Utilizing your membership benefits makes your business, our organization, and our community stronger.


If you have any questions about getting the most out of your membership, we want to hear from you! Please feel free to call Craig McGonigal, our Membership Engagement Manager at The Chamber at 941-556-4034 or shoot him an email at cmgonigal@sarasotachamber.com.

Small Business Award Nominations are LIVE!

Do you know of a deserving local business member you would like to nominate for a small business award? Follow the link below to nominate a member for this prestigious honor. The six categories include:

Health Care & Wellness Organization of the Year

Sponsored by:

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Hospitality & Tourism Organization of the Year

Sponsored by:

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Non-Profit Organization of the Year

Sponsorship Available. Contact Brittany Lamont for more information.

Products & Services Business of the Year

Sponsored by:

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Professional Services Business of the Year

Sponsored by:

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Retail Business Business of the Year

Sponsored by:

Shumaker Registered

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Presenting Sponsor & Top Honor Small Business of the Year

The winner of this category will be chosen from the category winners above.
Sponsored by:
Nominations for the 28th Frank G. Berlin, Sr. Small Business Awards will close on February 16. Applications for the Small Business Awards are available now and self-nominations are encouraged.

Eligibility Criteria:

  • Nominees must be a local business with 75 employees or less and a Sarasota Chamber member in good standing.
  • Must be a member of The Greater Sarasota Chamber of Commerce.
  • Must be a locally-owned and operated “bricks and mortar” business under the same ownership for a minimum of three (3) years.
Please note: Nominees MUST fill out an application to be eligible for an award. We will inform your nominee of their nomination, send them the application, but it is their choice whether or not they apply. Self-nominations are accepted.
Only ONE SUBMISSION per nominee necessary.
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To view our members please visit www.sarasotachamber.com/directory.
For information on this year’s Small Business Awards, please visit our website or contact Brittany Lamont at (941) 556-4040.

Where Our Delegation Stands

On January 9th, the Florida Legislature began it’s 2018 Regular Session. Much of what transpires over the next 60-days can have a significant impact on our region and on your business. From the bills to the budget, your elected officials are hard at work shaping next year’s path for the state of Florida. We want you to be tuned into what funding and legislation your local delegates are working on in Tallahassee this year.

Please click on the images to view a list of those current efforts:

 

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Advertising Opportunities in 2018

The Greater Sarasota Chamber of Commerce provides multiple affordable visibility opportunities for our members. Advertising through The Greater Sarasota Chamber of Commerce is a great way to reach out to the business community and showcase your products and services. Two popular publications that many members find value in promoting their business through is the Chamber Buzz E-Newsletter and the Chamber Bridge Digital Magazine. The SarasotaChamber.com website offers banner ad space throughout the website to build your visibility.

The Chamber Buzz E-Newsletter

Published each Monday, reaches over 4,500 business people in the Greater Sarasota area on a weekly basis. The Chamber Buzz highlights Chamber news and events.

Buzz Ad Example

Chamber Buzz Ad Rates

The Chamber Bridge Magazine

Our quarterly digital publication distributed to 5,000 business professionals in the area. The Bridge highlights Chamber member benefits, photos of events and recognizes members accomplishments. View the Bridge Magazine here.

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Bridge Magazine Ad Rates

Website Advertising

The Chamber’s website receives 10,000 visits per month making it a highly visible and trafficked area for advertisers. Whether you are looking to connect with other Chamber members or visitors coming to the area this is a great way to expand your reach.

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Website Ad Rates


If you are interested or have questions regarding Chamber Advertising, please contact Brittany Lamont at blamont@sarasotachamber.com or 941-556-4040.

Company Profile: Kerkering, Barberio & Co.

Poised for the Future

Founded in 1972 in a small office located on St. Armand’s Circle, Kerkering Barberio has grown in the Sarasota, Lakewood Ranch and Tampa communities to become one of the leading Certified Public Accounting firms in Southwest Florida.

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From its simple beginnings, Kerkering Barberio has expanded its services in tax and accounting services to a multifaceted business and financial organization.  As one of the area’s largest full-service independent accounting firms, KB’s wide array of services include audit, estate and trust planning, financial services, individual and business tax consulting, healthcare consulting, nonprofit organization services, outsourced accounting, retirement planning and administration, and succession (exit) planning.  In addition, the Kerkering Barberio international tax team attracts not only local clients but serves individuals and businesses all over the world.

Kerkering Barberio’ s mission is bringing together the best people, quality services, and innovative products to assist clients in achieving their personal, business and financial goals.  As client needs change and grow, so does KB.  Kerkering, Barberio & Co. is poised for the future.

Learn more about the Kerkering Barberio team at KBGRP.com.


Company Spotlight blog posts are a benefit of the Economic Driver Level of Membership
with The Greater Sarasota Chamber of Commerce.

So, What’s Your Story?

3 Ways Storytelling Can Help Boost Your Business.

Surprisingly, though, during the many feedback sessions I led at Booth, no one asked me exactly how they could demonstrate “fit.” The answer I would have given? Successful applicants weave compelling narratives that demonstrate how their sparkling qualifications, values, and goals align with Booth’s.
That rule applies across the board: Whether you’re applying for an elite MBA program or trying to win investors and woo early adopters for your startup, it’s essential to convey that you and your audience are a perfect match. After all, as entrepreneurs, we’re all in a perpetual “competitive admissions” game. Hardly a day goes by that we aren’t trying to persuade others to join us in some effort. That means that we have to prove our “fit” day after day.
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Stories create that sense of fit. Even if you have a Ph.D. or MBA from a top-tier university, even if you’ve led the most respected company in your field, even if you’ve done the most extensive market research possible, the story you have to tell is always going to be worth more than strong qualifications alone. Time and time again, the people with the most compelling stories stand out.

Stories, in short, enable you to prove your value, paving the way to accomplish your goals. How do you find those stories? Here’s how.

Storytelling connects us with what our audience needs.

Say you have a business (maybe you already do.) You love the products you’ve designed. You’re proud of the services you’ve worked so hard to offer. But, focusing on your products, your services, your company isn’t what your audience needs. If you want to persuade anyone to act on the information you give them, you have to shift perspectives.

Several years ago, I worked with a real estate investment trust hedge fund to revamp its pitch book. At the time, the fund’s leaders were having trouble raising more assets to manage. As I looked through their existing pitch book, I noticed that every slide was answering the same question: “We are SO awesome; why wouldn’t any client want to invest with us?”

Of course, that’s what most investment funds’ pitch books look like. Like most of their competitors, they were preoccupied with themselves.

So, my work with them began. And, in time,, they shifted toward anticipating prospective clients’ questions instead of focusing on themselves. Questions began to emerge for the pitch book — questions that a client would ask: “How did the fund have such stellar performance for so long?” and “Can the team continue its track record?”

The pitch book we completed used these questions to tell the firm’s story. It worked so well that the firm achieved its asset-raising goals within 18 months!

Storytelling differentiates us, giving us a competitive edge.

Unfortunately, your company’s long lists of accomplishments don’t give prospective clients a way to see how you’re different from other equally impressive startups. You need accomplishments plus an emotional incentive. When faced with many similar-sounding options, people make choices based on how they feel about a business and its leaders. So, make sure that business is yours.

A powerful Radio Lab episode, Overcome by Emotion, illustrates this. It tells the story of a hard-working accountant who developed a brain tumor. After having surgery, he lost his ability to make decisions. Why? The surgery cut him off from his “emotional mind,” making him “pathologically indecisive.” Emotions are critical to our decision-making capacity. As author Alan Weiss has noted, “Logic makes people think; emotion makes them act.”

Di Fan Liu, an onshore private banker in Beijing, is someone I know who uses storytelling to speak to his customers’ anxieties. Liu and his firm know that their potential customers struggle to pass their wealth to the next generation. So, when they pitch their services to ultra-rich Chinese entrepreneurs, they tell stories about multi-generational family businesses that have succeeded in handing down wealth.

The catch? All the stories come from countries other than China. The company then asks potential customers to think of a fellow Chinese entrepreneur who has successfully done the same. Most of Liu’s audience can’t name a single one. This is the point at which they’re ready to hear about what his company has to offer them.

Do what he did: Once you anticipate your audience members’ emotions, tell the story they need. As I discuss in my book, Let the Story Do the Work, plot strongly influences the emotions your audience feels. For instance, shaping your business’s story as a “quest” narrative can make your audience feel restless, ready to achieve more than what life currently offers.

Storytelling establishes our personal credibility.

People don’t just want to buy a product or engage a service; they want to know what the people leading the business are like. And, according to psychologist Robert Cialdini‘s research on social influence, we tend to like people we imagine as being like us. We’re more likely to form a stronger connection with them and more likely to find their ideas persuasive!

Leading a business provides countless opportunities to demonstrate that you are like your clients. After all, clients often ask us, “So . . . tell me about yourself.” We can answer this with a story that is universal enough to make clients consider how similar our experiences are to their own.

Entrepreneur Kelly Standing of Standing Media tells a story that, thankfully, has not happened to everyone. When asked to say something about herself, she describes how her father saved her life after a bully left her hanging from a tree. Standing’s “worst nightmare” scenario is one any parent (or anyone with a similar, personal story of resilience) could relate to. And, so, it resonates.

In the perpetual competitive admissions game, stories prove our “fit.” But that doesn’t mean only “born” storytellers can succeed as entrepreneurs. I firmly believe that anyone can learn the methods for telling a brilliant story, and that once you’ve learned these methods, you will reach goals you never thought possible.


Article  from Entrepreneur: https://www.entrepreneur.com/article/305062