4 BEGINNING TWITTER TIPS FOR BUSINESS

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From 2014-2015 the number of Twitter users grew by 50 million, and it’s estimated that close to 1/5 of Internet users have Twitter accounts. The average Twitter user follows 5 businesses so if you’re not trying to reach your customers on Twitter you’re missing an opportunity.

Twitter is easy enough to understand, just share something 140 characters or less. You can share links, images, or videos. Here are a few other tips for businesses just starting out on Twitter:

Use Hashtags

Twitter is as hard to follow as the ticker tape on a stock page. It’s a constant barrage of messaging, particularly for those accounts that follow a lot of people. Hashtags, or pound signs (#), help people search for the information they want.

Using an appropriate hashtag can expand your business’ reach and help potential customers find what they’re looking for. Employ one specific to your business and use hashtags that are relevant. For instance, Jake’s Jewelry Store might use all, or any, of the following hashtags in tweets with images of gifts for mom: #jakes, #mothersday, #gift.

You can also use popular hashtags of trending topics, when applicable, like #marchmadness or #50shadesofgrey.

Share Images

This tip applies to most of social media but Twitter will display images prominently in the stream so it’s a good way to get your followers’ attention.

Rise Above the Noise

Find ways to stand out from others who are merely posting articles they’ve written. Ask questions. Have conversations. Thank people for sharing your content.

One of the easiest ways to create loyal followers, at least initially, is through commenting on what they share – either by providing your own opinions or asking them follow-up questions.

Avoid sending out automated thank you messages to new followers. While the concept seems nice – thanking them for following you – they come off as exactly what they are, robotic. Plus many Twitter users don’t check their messages box because of a large number of these they receive.

In addition to finding customers and potential customers on Twitter, it’s good to connect with influencers in your industry or audience such as mommy bloggers or niche bloggers.

Follow the Golden Rule

To follow back or not to follow back. That is the question and the answer for business is follow back, or do unto others as you would like them to do to you.

There are exceptions to this rule.

Twitter will cap you at 5,000 following (people you follow) if your followers (number of people who follow you) are not fairly equal. For instance, if you followed 2,000 people but only 500 followed you, Twitter will not allow you to follow any more until those numbers get within (about) 200 of each other. Twitter won’t tell you the exact number that it takes but you will be limited until those follower numbers rise.

You also don’t want your followers and following number too far off of one another because:

  • If you are following too many people, and a relatively equal number is not following you back, it looks like you’re not sharing worthwhile information.

On the other hand,

  • If a lot of people are following you and you’re only following a handful, you look like a bit of a jerk. That’s okay for reality TV stars but people who are using Twitter for business should be a little more congenial.

You can manage your Twitter followers through tools like ManageFlitter, Followerwonk (a Moz app) or Friend or Follow. Many of these tools can help you tell which accounts are spambots or fake accounts or inactive accounts. (You don’t want to spend time engaging those.) They also help you isolate influencers in your area.

There are pages and pages of tips written on topics like Twitter for business but the best thing to keep in mind is your humanity. Don’t make it all about your business and be gracious. Find ways to connect with people on a more personal level and imagine every tweet you’re sending could be seen by your grandmother, unless you’re in the type of business you don’t want your grandmother to know about.


Christina R. Green teaches small businesses, chambers, and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular blogger at Frankjkenny.com and Memberclicks.

Sarasota County Wins State FAFSA Completion Award

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The Talent4Tomorrow Partnership is proud to announce that Sarasota County Schools has won four awards for highest FAFSA completion rate in the state from the 2017 Florida FAFSA Challenge, a campaign to increase the proportion of high school seniors completing the Free Application for Federal Student Aid (FAFSA). Through leading local efforts made by the Talent4Tomorrow Partnership, 45.5% by Sarasota County high school seniors have completed the FAFSA. This is a 9.1% change over the previous application year, which equates to an estimated additional $513,180 in Pell grants awarded to Sarasota County students. Additionally, the Florida College Access Network (Florida CAN) has awarded Sarasota with the following honors:

  • Sarasota County Schools–“MVP for Large School District” (Having the highest FAFSA completion rate through March 31st, 2017)
  • Riverview High School–“Biggest Boost for Large Schools” (Largest week-to-week change in percentage of students completing the FAFSA)
  • All-Stars”—(Achieving an increase of FAFSA completion by at least 5% over last year):
  • Sarasota County School District
  • Suncoast Polytechnical High School
  • Sarasota Military Academy
  • Booker High School
  • Venice Senior High School
  • Sarasota High School
  • North Port High School
  • Riverview High School

 

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Talent4Tomorrow Partners and Sarasota County School District Officials accepting the award for “MVP for Large School District”

 

The Talent4Tomorrow Partnership is a community collaborative known as a “Local College Access Network”, and consists of CareerEdge Funders Collaborative, Education Foundation of Sarasota County, The Greater Sarasota Chamber of Commerce, Sarasota County Schools, UnidosNow, and United Way Suncoast. The Talent4Tomorrow Partnership seeks to increase career awareness and postsecondary attainment through increased college and career awareness, aspiration, and affordability initiatives. Kevin Cooper, President of The Greater Sarasota Chamber of Commerce stated, “Every dollar counts when it comes to accessing post-secondary education.  When we come together, focus together, and lead together, it’s gratifying to see results getting our students one step closer to where they and we want them to be.  This is a truly great example of leadership through collaboration.”

The Talent4Tomorrow Partnership has spent several months planning and executing FAFSA awareness and support activities, including FAFSA completion assistance during community- and school-based events. Community volunteers as well as financial aid officers from Ringling College of Art & Design, State College of Florida, University of South Florida Sarasota-Manatee, and Keiser University assisted families of high school seniors in completing the FAFSA form at North Port High School, Booker High School, and Sarasota High School, as well as community-based FAFSA events and United Way Suncoast VITA (Volunteer Income Tax Assistance) programs.

According to the Florida College Access Network, less than half of all eligible Sarasota County high school students in 2012-2013 completed the FAFSA form, thus leaving over $2 million in Pell Grant dollars untapped. 59% of Florida students in 2013 were eligible to receive a Pell Grant, which awards up to $5,815 a year per student.


For more information regarding the Talent4Tomorrow Partnership, contact Mimi Cirbusova at mcirbusova@sarasotachamber.com or (941) 556-4038.

2017 Small Business Awards Finalists Announced!

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On Friday, June 2, The Greater Sarasota Chamber of Commerce will honor six businesses at the 2017 Frank G. Berlin, Sr. Small Business Awards at the Hyatt Regency Sarasota from 11:30 a.m. to 1:15 p.m and one as Top Honor Small Business of the Year.

In its 27th year, The Frank G. Berlin, Sr. Small Business Awards recognizes member businesses and individuals with locally owned and operated business in six categories. Named in honor of the late Frank G. Berlin, Sr., whose legacy in the community and untiring support of The Greater Sarasota Chamber of Commerce epitomized the hopes and dreams of contemporary business entrepreneurs. We thank the Berlin Foundation for lending his name and financial support to our Small Business Awards program.

This year’s finalists include:

Health & Wellness Organization of the Year
Sponsored by: Lakewood Ranch Medical Center 
Gulfcoast South Area Health Education Center
Hearing Loss Association of Sarasota
Thomas A. Bowles, D.D.S., P.A.
Hospitality & Tourism Organization of the Year
Sponsored by: Sarasota-Bradenton International Airport
Marina Jack – Marina Operations
Mixon Fruit Farms
Tableseide Restaurant Group
Non-Profit Organization of the Year
Sponsored by: Kerkering, Barberio & Co.
Safe Place and Rape Crisis Center (SPARCC)
Suncoast Blood Bank
Van Wezel Foundation, Inc.
Products & Services Business of the Year
*Award Sponsorship Available*
Canada Med Services
Coast to Coast Pools
Gilbert Design Build
Professional Services Business of the Year
Sponsored by: Hyatt Regency Sarasota
Caldwell Trust Company
J.E. Charlotte Construction Corp.
Hall Architects, P.A.
Retail Business of the Year
Sponsored by: Shumaker, Loop & Kendrick, LLP
DutchCrafters
Millennium Shutters
Sunshine Baskets
The Top Honor Small Business of the Year will be selected from the winners of each category. The Top Honor Small Business of the Year is presented by the
Herald-Tribune Media Group.


For Sponsorship and Ticketing information, please visit our website or contact Brittany Lamont at (941) 556-4040.

Chamber Member Intel

Chamber Member Intel_bannerIn an effort to continuously improve the business climate in Greater Sarasota, to gather and share information useful to members, and to better understand the business goals of our dedicated membership, The Chamber is asking for valuable input from members in a series of business-related questionnaires we’re calling Chamber Member Intel. Results will be summarized to help members maximize their success and used to address information gaps/concerns and develop or adjust programs to better fit the needs of our diverse members.

So far, members have provided their feedback on Internships, Recognizing Achievements and Factors Limiting Business Success. And the findings are curious.

Continue reading “Chamber Member Intel”