Member Tip Monday: HOW TO FIND TIME FOR SOCIAL MEDIA

Build Your Visibility

Small business owners, especially those businesses with under 10 employees, find it extremely difficult to justify the time on social media because it doesn’t lead to predictable, measurable cost savings or revenue.

Social media and content marketing is about becoming an engaging resource for your customers. What’s the yield of a relationship? If you can figure out what a relationship is worth in revenue dollars, you should be blogging about it.

The truth is, we can’t. Not exactly at least. But we know people buy from people they know, like, and trust and that’s why it’s important to invest time in building these connections and affections.

Finding that time is easier said than done. Still here are a couple of suggestions on how to carve out some time to increase your efforts on social media.

Keep Content Handy

The first thing you’ll need is a place to keep content you find. Not all content will be applicable for sharing the moment you come across it. We’ve all seen people on Twitter who post 10 tweets at a time and figure they are done for the day. It is better to deal out your posts at multiple times than all at once. Often you’ll find content that you’ll want to share later so select a system in which you can easily access your content gems in the future.

Upload content to DropBox, use Evernote or keep a notepad handy (paper or electronic). Doesn’t matter if you keep fortune cookie messages in a shoe box. Never let what you deem to be a valuable piece of content escape. Keep it somewhere handy and build a cache of it.

Find a Scheduler You Like

There are many options to help you pre-schedule posts. Scheduling is important because you can’t spend your whole day posting, nor do you want to be that person who bombards others with a firehose worth of content once a day.

Find a scheduler you’re comfortable with. Many systems allow you to control when you post and often give you the ability to do it several days out. One of the most basic is Buffer. It allows you to schedule across multiple platforms. It offers a free and paid version, but even the paid is only about $10 a month.

The most popular is Hootsuite, and while I use it occasionally because it offers greater capabilities than Buffer, I do prefer Buffer’s minimalist design. Hootsuite’s interface is busy but allows you to monitor in real time. If you’re developing relationships, this is a powerful ability to have.

Multi-task

I’m not telling you to turn off the TV when you get home, but there is no reason if you’re “vegging out” that you can’t use that time to schedule a few posts for the next day. Don’t let mindless tasks, like television watching, steal your productivity.

“Steal” Time

We all have moments where we’re waiting – before doctor’s appointments, before meetings, on the phone, while the kids finish up with practice, you get the idea. Many of us fill this time with other mindless tasks like scanning pictures of our friends’ pets on Facebook. Instead, use this time to be productive by finding content, scheduling it, or responding to people on social media.

I am a firm believer in scheduling posts but the interacting cannot be scheduled, so use this stolen time to reach out and connect with people.

Look for Content Everywhere

Content ideas are everywhere – airplane magazines, overheard conversations, commercials, popular TV shows, as well as all over social media. Use the many messages that bombard you daily to find gems you’d like to share. Retweets are only the beginning.

Take Pictures

Along that line, take pictures of everything that moves you and some ordinary things that don’t. Pictures you take can be used in blogs, memes, and image quotes without concern over cost or copyright. Links with pics are more likely to get shared and clicked. Encourage staff to do the same.

You don’t need huge chunks of time to make connections on social media. The key to success in this area is the same in most business- or relationship-building. Give people what they want/find valuable; do so without expectation. Become a resource for them and help them. Be consistent in your efforts so they know they can count on you. This takes minutes a day. Schedule good content and steal time for interacting. Then watch your relationships grow as people share your resources with others.


Christina R. Green teaches small businesses, chambers, and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular blogger at Frankjkenny.com and the Event Manager Blog. She’s a bookish writer on a quest to bring great storytelling to organizations everywhere.

Meet Our Members: X 30 Fit Bootcamp

x30fitbootcamp-logo
Give us a brief history of your business/organization.

We opened up with Free Community Sessions June 2016. We are using the exact same program that has helped members lose over 50,000 lbs and 50,000 inches in under 3 years. We are committed to the success of SRQ residents.

What are your business/organization’s core values, goals, and overall mission?

Results, Community, and Relationships.

Our goal is for our members to lose 20,000 lbs by the year 2020. We love to be community involved and give back. We have partnered with Sweat Angels and have a different cause every month. Our goal this holiday season is to help support up to 5 families in need through the local school system.

How long have you been in business in the Greater Sarasota Community?

We opened our doors July 11, 2016.

In a nutshell, what does your business/organization provide its customers/clients?

Our specialized After Burn workouts use a combination of (HIIT) High-Intensity Interval Training and Active Rest Training to get your body to burn more fat and calories than traditional workouts that are twice as long.

Every group training session is led by experienced and certified personal trainers and is designed to be fun, high energy and challenging all while burning maximum fat and toning your muscles.

Our customized nutrition program will have you eating healthier than you have in years. We believe in eating whole foods that are good and tasty for you. You will not be hungry on our program.

Complete this sentence: “When a customer/client walks into my business/office, they can expect…”

A fitness family Including Full-time Coaches and Trainers who care about YOUR GOALS and YOUR WHYS!

What makes your business/organization unique?

We are using the exact same program that has helped members lose over 50,000 lbs and 50,000 inches in under 3 years. We are committed to the success of SRQ residents. Our goal is to help SRQ shed 20,000 Lbs of fat by the year 2020! We know that nutrition is the key and have a fabulous program eating lots of real food. The plan is customized to each person and their needs. All of our coaches/trainers are full-time with benefits.

What benefit(s) attracted you to The Greater Sarasota Chamber of Commerce?

Like minded community benefits and vested interest in each company. Love all the events!

Is your company/organization involved in any community/civic activities?

Sweat Angels daily and we tie months cause to a local cause. For instance, September was helping pets and we accepted donations of pet food and bedding for local humane society.

We are hosting our 1st Holiday Families in Need project. It is our goal to support up to 5 families in need this holiday. This next week every new membership is gifting $50 is going towards this cause!

Where do you see your organization in five years?

3-5 locations in SRQ.

A work family of 25 full-time coaches, trainers and Admins Having exceeded our goal of 20,000 pounds and 20,000 inches. Working on our 40,000 lbs goal

What does your business/organization do to keep office culture fun and exciting?

Every client is a part of our FIT Family and we rock out different themes from Super Sock Saturday to Super Hero day to 80’s Rock on workouts. It’s always FUN! Our office is the Fitness workout floor! What could be more fun!?


For more information about X 30 Fit Bootcamp, visit their website and like them on Facebook.

Your business or organization could be featured in The Chamber Buzz. “Meet Our Members” is a member spotlight feature on The Chamber Buzz blog and e-newsletter, showcasing our member businesses, their products, and services. To be considered for the spotlight, simply complete this form.

Welcome September 2016 New Members!

The following local businesses joined The Chamber during the month of September in 2016. Please join us in welcoming these members at your next networking event.

Accredited Pet Care, LLC

Aerotek

Anderson York Inc.

Autumn Leaves on University Parkway

Direct Auto & Life Insurance

Ear-Resistable Hearing Centers

Florida Cancer Specialists & Research Institute

Hawk’s Flight Partners, LLC

Hunter, P.A.

Jonathan Herbert Studio LLC

Massage and Lypossage

Overture Grand Oaks

RSVP Sarasota

SensibleTec Solutions, Inc.

Shapes Fitness for Women Sarasota

The Coolinary Restaurant & Bar

THG Consultants

White Oaks Wealth Advisors, Inc.*

Windstream*

*Bold denotes trustee.


Interested in learning more about membership? Contact Matt Gower, at mgower@sarasotachamber.com  for more information.

Learning how to maximize your membership? Visit us at our next Chamber 411, new member briefing and information session on Tuesday, November 15 from 3 – 4:30 p.m.

Vote Sarasota for America’s Happiest Seaside Town!

The city of Sarasota has been named one of the top 10 “America’s Happiest Seaside Towns 55045036341936194312017” by Coastal Living! Now it’s our turn to rally support and vote to become the happiest seaside town in America!

Vote here (every 15 minutes) daily until midnight, Oct. 17. The winning town will be announced Jan. 11, 2017 and will be featured in the May 2017 issue of Coastal Living and the top towns will be featured in an online gallery.

Why have we been chosen?
The jubilation created from big circus fun never really left the city of Sarasota, even after the Ringling Bros. Circus moved elsewhere.

But maybe the seaside breeze, the white sand and the coastal blue green waters are more to blame. Maybe the “circus” fun never left — after all there is a large circus heritage and tradition that remains in Sarasota to this day. Or maybe the enormous catalogue of arts, dining, attractions and eco amenities have helped to contribute to the “at ease” sensation of vacationing in this Florida Gulf Coast destination!

Sarasota could be considered the definitive happy town. It’s smaller than major metropolitan cities: you can land on the tarmac of the Sarasota-Bradenton International airport and be looking out to the Gulf of Mexico on Lido Beach in a matter of minutes. It’s more cultural than any other city of its scale: with multiple professional theatres, a ballet, an orchestra, an opera and countless galleries and museums. There are more parks and acres of untouched Florida wilderness than you can imagine, not far outside the city limits. Finally, the local chefs come from all over the world and serve dishes that may be considered works of art themselves, often using ingredients from nearby local farms. What else could you ask for in a city our size?

Share your happy town photo! Get on instagram and post your photo using the hashtag #CLHappyTownSarasota and #CLHappyTown.

Vote For Sarasota Here!


Editor’s note: This article, in entirety, is the property of Visit Sarasota County. See original posting here.

Welcome to Our Blog!

The Greater Sarasota Chamber of Commerce is excited to introduce The Chamber Buzz, the newest way to receive your Chamber communications.

The Chamber Buzz encompasses the e-newsletter you are used to and this blog, combined to maximize your source of Chamber news.

You can expect to stay up-to-date on Chamber events, member news, business tips and more, featuring topics such as “Meet our Members,” “Building Your Business,” and “Maximizing Your Membership.”

As a valued member, there are a lot of opportunities for keeping up with the buzz around The Chamber. Here are three easy ways you can stay in the know.

B&W Hands Typing On A Laptop Continue reading “Welcome to Our Blog!”