Ready for the Holidays? 5 Small Business Saturday Survival Tips

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After Thanksgiving, holiday shopping is in full swing, and it’s the busiest time of year for the retail industry.

For small businesses, the post-Thanksgiving weekend can be particularly important. Small Business Saturday (Nov. 24, 2018) encourages consumers to shop local and is a great opportunity for small retailers to increase their profits for the year.

Founded by American Express in 2010, this annual shopping day supports independently owned businesses that create jobs and make local economies thrive.

“Our ultimate goal is to help small businesses do more business, and for Small Business Saturday, that includes arming them with the tools to help make the day a success,” said Amy Marino, vice president and head of Small Business Saturday at American Express.

To help small business owners, American Express offers free business boot camps, online “SBS 101” education content, and customizable print and digital signage. Items such as event flyers, posters, save the dates, and social media assets are available for business owners to customize and download for free to promote their business (now available in Spanish).

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Below are some tips to help make Small Business Saturday a success for you.

Embrace Small Business Saturday. “This is one day out of the year where you can tell your story and harness the publicity that naturally surrounds the day,” said Brian Mattingly, CEO and founder of Welcomemat Services. Embrace the day by doing something unique and tell your existing customers about the day through email, mail, and social media.

Treat it as the beginning of your year. The start of the calendar year is a hectic time for small businesses. Use Small Business Saturday as an early opportunity to assess the state of your business, said Kevin Miller, chief marketing officer at Neat. Do you need to hire seasonal help? Is there new technology you can implement to streamline specific business workflows? Use Small Business Saturday to complete a holistic assessment of your business operations, Miller said.

Stock up on potentially popular items. The last thing you’ll want is to run out of your most popular merchandise before the season is over. That’s why it’s critical to understand your product or service demands during the holiday season, said David Gilbert, CEO of small business lender National Funding. Plan strategically in advance, he said, and stock up on popular items.

Offer special discounts and offers. Like Black Friday and Cyber Monday, Small Business Saturday is a great day to offer special deals to entice customers. A 2016 survey by Infusionsoft and Pollfish.com found that the most popular Small Business Saturday promotions in 2015 were limited time offers (24 percent), free gift offers (21 percent), coupon discounts (20 percent) and buy one, get one free offers (19 percent).

Reinvest in social media. When your small business gets busy, social media is often the first thing to get pushed aside. But it should be critical part of your marketing plan. Mattingly suggests creating a story on social media with pictures that speak to the purpose of your business. “Creative and purposeful content can capture the attention of consumers, which, in turn, creates shares and engagement,” he told Business News Daily.

Boost your other marketing strategies. Aside from social media, take the time to rethink your marketing strategy and increase your advertising plans, said Gilbert. He recommends that business owners create a comprehensive marketing campaign that will draw customers to their store.

For more tips on creating a great holiday season marketing plan, read this Business News Daily article.


saige driverThe article was written by Saige Driver

Saige Driver graduated from Ball State University in 2015 with a degree in journalism. She started her career at a radio station in Indiana and is currently the social media strategist at Business News Daily. She loves reading and her beagle mix, Millie. Reach her by email, or follow her on Twitter.

Additional reporting by Brittney Morgan and Jennifer Post. Some source interviews were conducted for a previous version of this article.

Click here for the original article on Business News Daily.

 

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Small Business Saturday Deals & Specials

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This November 25, we want to share Small Business Saturday® with you! It’s a holiday shopping tradition that celebrates small businesses like ours. And it wouldn’t be a celebration without our members like you joining us.

We are asking our members to send us your deals or specials running on Small Business Saturday to communications@sarasotachamber.com and we’ll keep a running list of our members participating below and share them on social media!

So mark your calendar for November 25 — the Saturday after Thanksgiving — and get ready to Shop Small® with us. Grab a friend or family member and stop by to support our local small business members participating on the big day.

You can help get the word out and celebrate Small Business Saturday by using #shopsmallsrq or #buylocalbuychamber on Facebook and all your social networks.

PLUS, while your out and about on Small Business Saturday, take a picture with the local chamber member and send it to us!

Thank you for all your support, and see you Saturday, November 25!

Chamber Members Participating:

  • Sarasota Architectural Salvage30% off on Small Business Saturday STOREWIDE
  • Key Chorale$10 off our “Christmas with Dale Warland” concerts to Sarasota Chamber members and friends! Online ticket purchase only for concerts November 26 & 28. Click here for tickets. (use the online code LOCAL)
  • Station 400 (The Landings location) – Free hot coffee or cold brew when you mention small business! Open 7:30 a.m. – 2:30 p.m.
  • Sunglass Express Optical (St. Armand’s Circle) – Stop in for Small Business Saturday deals
  • C’est La VieOpen for Small Business Saturday. Eat Local.
  • Elements Massage – All gift cards sold on Saturday, Nov 25th will include a free aromatherapy upgrade for each gift card sold. (Gift Card offers for 1-hour session: Members – 2 for $99, Non-Members – 2 for $129)
  • X30 Fit Boot Camp – 21 days for $47 Holiday special! (With this offer you get:-21 days of unlimited sessions, nutritional coaching, fitness and lifestyle coaching, group personal training, 100% support, fun and Non-intimidating environment, and everyone is treated like family)
  • Elite Laser Engraving, Inc.Place an order for your business and receive an item for yourself. (Terms and Conditions:  Business orders must be a minimum of $100. to get your free item up to $20.00)
  • Escape Countdown Sarasota – $19.99 per person Escape Rooms! If you come in and play on Saturday, you receive $10 off your next game!
  • Zemil JewelersShop online www.Zemil.net or visit our store.
  • Chamber Members: Email us to get your deal or special featured!