6 Ways to Make the Most of Small Business Week

National Small Business Week 2017 is right around the corner… literally as we turn over our calendars to start May. Now, you’re probably asking yourself how you can support our local small business in Sarasota (at least that’s what I’m hoping you’re asking yourself!). We’ve come up with six simple ways for you get involved in National Small Business Week, April 30 through May 6, whether you own and operate a small business, employed by one, or just enjoy shopping locally!

Run Small Business Week Promotions

Need some inspiration? Here are a few ideas to get your creative juices flowing:

Reward Loyalty: offer coupons and discounts to your most loyal customers during this week. You can add coupons to your Chamber Directory listing here!

Seasonal Themed Promotions: make this week extra relevant by making spring/summer and outdoor items on sale or by offering warm weather services at a discount (such as A/C Repair or Landscaping).

Special Holiday & Fun Observance Promotions: Get ahead of the game by making Mother’s Day (5/14) & Father’s Day (6/18) gift packages or coupons with purchase that can be redeemed on fun observance days like Bike to Work Day (5/18) or Martini Day (6/19).

Support Other Local Businesses

Take a couple minutes on your way to work to stop into a local small business, snap a photo to share on social media and tag them in it (also, send your photos to communications@sarasotachamber.com so we can share your photos, too!).  Offer special discounts or service to other Small Business Owners. Strengthening your support for another small business will strengthen your messaging to your target audience and will encourage them to support you, too.

Don’t Dip Your Toe In, Jump In

Showing up is 50% of winning. Don’t just promote the week, participate in the week! Google is hosting free webinars and workshops all throughout the week focused on topics important to small businesses. So remember, there is an educational component to the week, as well.

Team Up

Team up with other local businesses to cross-promote each other. Expand your reach by hosting a joint sale, offer to put their business cards or coupons in your storefront for yours in theirs. For maximum success, think of a complementary business to partner with, like fitness centers with nutrition stores or hair salons with boutiques, for example.

Update Your Listings

With more focus on small business during this week, in addition to any promotions you may run, you’re likely to see increased traffic to your website and social media accounts. It’s so simple to update your listings. This means your Chamber Listing, Google listing, Yelp, Social Media Pages (Facebook, Twitter, Google Plus, etc.), need to have accurate information displayed for customers to find you.

As a small business owner, the last thing you want is a person learning of a promotion you’re running, but not being able to find your business or get the information to be able to make a purchase. Don’t let misinformation deter your customers!

Leverage Your Social Media

SOCIAL MEDIA IS FREE! Use it. There are countless ways to utilize social media to your benefit business during Small Business Week!

Use popular hashtags like #ShopSmall and #SmallBusinessWeek.

Follow the U.S. Small Business Administration on social media for updates during the week: Twitter @SBAgov and Facebook facebook.com/sbagov

Create a custom hashtag for your business or a promotion you are running.

Tag neighboring small businesses and use local hashtags to spark conversation.

Establish a theme for your Small Business Week social media posts.

While your out shopping at your favorite Chamber Member small businesses, snap a picture and send it to Communications@SarasotaChamber.com to be featured on our social media!

Encouraging awareness, building community, and expressing your passion for small business is the mission for National Small Business Week! Showing passion for small business will encourage your target audience to support you and other small businesses, as well. Have fun with the week and remember to put your money where your home is!

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To search The Greater Sarasota Chamber of Commerce’s Membership Directory, please click here.


Partnering to Build Your Business

The Greater Sarasota Chamber of Commerce

1945 Fruitville Road | Sarasota, FL 34236

http://www.SarasotaChamber.com

From the Chair’s Corner: Small Business is Big Business

The Greater Sarasota Chamber of Commerce is committed to the support of business in

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Chair | George McGonagill | Questar Construction

the greater Sarasota region. As is common in most communities, your Chamber is certainly reflective of the community that invests in it. For Sarasota, that means that your Chamber is comprised mainly of businesses that carry less than 75 full-time employees. In fact, 80% of your membership is made up of those businesses.

Having worked for one of the largest employers in the region, Sarasota County Schools, and now as an entrepreneur with a small business, Questar Construction, I can say with certainty that the Chamber strongly supports the full spectrum of business sizes here in our area. However, it is the small business that drives so much of the economic engine in Sarasota and within your Chamber. It may come as a surprise to many that more than 60% of businesses in the United States have less than five employees. Furthermore, over 30% of workers in the United States are employed by businesses with less than 100 employees.

To be certain, regardless of size, business isn’t an easy endeavor. However, it is the small-business start-up that perhaps best embodies the spirit of entrepreneurialism. Roughly half of all small businesses will close within their first four years. That alone may speak to the importance of community support for small business. Those making the trek forward are our friends, family, and neighbors. It is critical for all layers of the community to support their efforts in hopes that our half is the half that succeeds, that our community be the place where small business beats the average. That’s not just something that would be nice, it is something we should strive for.

The Chamber is focused on promoting, supporting, and connecting the small businesses in our region. We are proud to include our annual Small Business Awards as a bridge across the entire spectrum of activities within those areas of focus. As we look to celebrating excellence in the small business community, I am always reminded of the fact that small business is big business in Sarasota. While your Chamber takes the opportunity to award small business excellence one day each year, it provides support for those businesses non-stop, all year long.

George McGonagill

Chair of The Greater Sarasota Chamber of Commerce Board of Directors

President of Questar Construction, Inc.


The 2017 Frank G. Berlin, Sr. Small Business Awards will take place on Friday, June 2 at the Hyatt Regency Sarasota. The event is presented by The Herald-Tribune Media Group.

Save Your Seat for Small Business Awards!

Meet Our Members: Greater Sales Growth

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Give us a brief history of your business/organization.

Greater Sales Growth is the product of almost 30 Years specializing in Sales and Business Management. I have sold $30+Million in Products and Services. Along the way, I perfected many strategies that consistently produce explosive sales results. Using these methods I have repeatedly helped businesses grow 10% – 25% annually.

What are your business/organization’s core values, goals, and overall mission?
We help Small Businesses achieve financial success, peace of mind and a bright future.
How long have you been in business in the Greater Sarasota Community?
16 MONTHS
In a nutshell, what does your business/organization provide its customers/clients?
Greater Sales Growth | The Sales Experts | We Increase Sales Fast
Complete this sentence: “When a customer/client walks into my business/office, they can expect…”
The Most Experienced and Accomplished Sales Experts.
What makes your business/organization unique?
Greater Sales Growth is unique because of its primary focus on Small Businesses. We give Small Businesses, Big Company Resources. We use the same strategies that Fortune 500 Companies have used for decades. Using our methods any business can achieve DOUBLE DIGIT ANNUAL GROWTH
What benefit attracted you to The Greater Sarasota Chamber of Commerce?
The Chamber does a great job supporting small businesses. Since our primary clients are Small Businesses it just made perfect sense for me to join.
Is your company/organization involved in any community/civic activities?
Giving back to the Community is a very high priority. We offer FREE SERVICES TO many SMALL BUSINESSES that are seriously in need providing expert guidance, mentoring and support.
Where do you see your organization in five years?
A Book is in the works. I also hope to add more experts to our Team. We want to help 50 – 100 small businesses in the next 5 years
What are three things your business/organization can’t live without?
No Business can live without (People + Process + Planning) As well as… (Tools + Tactics + Training). We make all of these critical business components work together seamlessly. That is our focus every day!

For more information about Greater Sales Growth, visit their website, follow Show Management on Facebook and Twitter.

Your business or organization could be featured in The Chamber Buzz. “Meet Our Members” is a member spotlight feature on The Chamber Buzz blog and e-newsletter, showcasing our member businesses, their products, and services. To be considered for the spotlight, simply complete this form.

2017 Small Business Awards Finalists Announced!

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On Friday, June 2, The Greater Sarasota Chamber of Commerce will honor six businesses at the 2017 Frank G. Berlin, Sr. Small Business Awards at the Hyatt Regency Sarasota from 11:30 a.m. to 1:15 p.m and one as Top Honor Small Business of the Year.

In its 27th year, The Frank G. Berlin, Sr. Small Business Awards recognizes member businesses and individuals with locally owned and operated business in six categories. Named in honor of the late Frank G. Berlin, Sr., whose legacy in the community and untiring support of The Greater Sarasota Chamber of Commerce epitomized the hopes and dreams of contemporary business entrepreneurs. We thank the Berlin Foundation for lending his name and financial support to our Small Business Awards program.

This year’s finalists include:

Health & Wellness Organization of the Year
Sponsored by: Lakewood Ranch Medical Center 
Gulfcoast South Area Health Education Center
Hearing Loss Association of Sarasota
Thomas A. Bowles, D.D.S., P.A.
Hospitality & Tourism Organization of the Year
Sponsored by: Sarasota-Bradenton International Airport
Marina Jack – Marina Operations
Mixon Fruit Farms
Tableseide Restaurant Group
Non-Profit Organization of the Year
Sponsored by: Kerkering, Barberio & Co.
Safe Place and Rape Crisis Center (SPARCC)
Suncoast Blood Bank
Van Wezel Foundation, Inc.
Products & Services Business of the Year
*Award Sponsorship Available*
Canada Med Services
Coast to Coast Pools
Gilbert Design Build
Professional Services Business of the Year
Sponsored by: Hyatt Regency Sarasota
Caldwell Trust Company
J.E. Charlotte Construction Corp.
Hall Architects, P.A.
Retail Business of the Year
Sponsored by: Shumaker, Loop & Kendrick, LLP
DutchCrafters
Millennium Shutters
Sunshine Baskets
The Top Honor Small Business of the Year will be selected from the winners of each category. The Top Honor Small Business of the Year is presented by the
Herald-Tribune Media Group.


For Sponsorship and Ticketing information, please visit our website or contact Brittany Lamont at (941) 556-4040.

“See and Be Scene” at Sarasota Film Festival

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The Sarasota Film Festival (SFF) is recognized as a world-class platform for thought-provoking films from some of the best-known and emerging independent voices. Although the Sarasota Film Festival is one of nearly 850 film festivals in North America, they continually rank in the top ten percent.

In February, the Sarasota Film Festival unveiled their new campaign artwork created by Tyler Mathis, a Motion Design student at Ringling College of Art and Design. The annual celebration of film returns to Downtown Sarasota March 31st – April 9th, and the theme is a multidimensional play on words: See & Be Seen, Sea & Be Seen, and See & Be Scene. “For that reason, we are excited to share an artwork triptych, each of which captures the different iterations. Which one is your Festival?”

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This year’s Festival will welcome some celebrity star power, as well. Oscar-nominated actor Stanley Tucci, Golden Globe-nominated actress Rosanna Arquette, actress Diane Lane, documentarian Rory Kennedy and actress-filmmaker Aisha Tyler are set to attend this year’s festival.

For more information and tickets to the Sarasota Film Festival, please visit their website here!


The Greater Sarasota Chamber of Commerce is a Proud Supporter of the 2017 Sarasota Film Festival!

 

Welcome Megan Neal & Darlene Martin to The Chamber Team!

We are pleased to announce the addition of two new staff members to The Chamber Team! 

Megan Neal croppedMegan Neal joins us as our new Membership & Events Coordinator. Megan will assist the Membership Team as the go-to person for your event and member related questions. She is the friendly face you will see at registration and at our upcoming networking events. Raised in Sarasota, she spent most of her days growing up on our gorgeous Gulf beaches and is a graduate of the University of South Florida. Outside of her professional pursuits, she spends her time writing, enjoying time with her wonderful husband, traveling to her favorite Disney parks, and being a proud aunt to 17 beautiful nieces and nephews.

“As a true Sarasotan, it’s rewarding to be at the forefront of the growth and development that is flourishing throughout our amazing community. I am grateful to have the opportunity to serve an organization that truly looks towards bringing together a greater good within our city and am excited to dive into my role here at the Chamber!”

You can contact Megan at mneal@sarasotachamber.com or (941) 556-4031.


Darlene Martin croppedDarlene Martin joins us as our new Membership Investment Representative, responsible for bringing in new Chamber members. Hailing from New York originally and growing up in Atlanta, GA. Darlene is a graduate of Kennesaw State University in Georgia with an associate’s degree in Business Administration and comes to us with over two decades of sales and business-to-business experience working to increase value to customers. She resides in the Sarasota/Bradenton area and enjoys the beaches, water and practicing hot yoga for the past 5 years.

“From being a member of The Chamber in my past role, I am excited to be an ambassador in the community to new and existing businesses in the Greater Sarasota area!”

You can contact Darlene at dmartin@sarasotachamber.com or (941) 556-4029.


Please join us in welcoming Megan & Darlene to The Chamber team. We are excited to have both of them onboard!

Meet Our Members: Show Management

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Give us a brief history of your business/organization.

In 1976, Show Management opened its doors and became the producers of the Fort Lauderdale International Boat Show. The company now produces five boat shows each year along with hundreds of special events throughout the year. Specializing in event production, Show Management has made the Fort Lauderdale International Boat Show, Yachts Miami Beach, formerly the Miami Yacht & Brokerage Show, and the Palm Beach Boat Show, three of the World’s largest in-water boat shows, and the St. Petersburg Boat Show and Suncoast Boat Show in Sarasota, two of the Gulf Coast’s largest in-water boat shows.

How long have you been in business?

Since 1976.

In a nutshell, what does your business provide its customers/clients?

The Show Management Convention Services division offers a full line of decorating and material handling services for consumer and trade show exhibits, including customized floor plans, booth furnishings, storage, and shipping. The Show Management Concessions division manages event food, beverage, and live entertainment services.

Currently Show Management consists of five divisions to better serve the event industry. The two divisions that manage and produce boat shows, offer floating docks and a full line of clearspan tents from 60′ to 165′ in width are Yachting Promotions, Inc. and Yachting Promotions Gulf, Inc.

What are your business/organization’s core values, goals, and overall mission?

The company now produces five boat shows each year along with hundreds of special events throughout the year. Show Management is actively seeking new venues for additional boat shows in the future.

The 35th Annual Suncoast Boat Show takes place in downtown Sarasota on April 21-23, 2017, at Marina Jack’s, #2 Marina Plaza, Sarasota, FL 34236. Enjoy the great outdoors while pricing and comparing hundreds of boats from the Gulfcoast’s leading boat dealers. See various types and styles all in one place. Cruisers, Runabouts, Bowriders, Sportfishers, Center Consoles, Motor Yachts, Inflatables and more. Shop tents full of electronics, accessories, jewelry, art and clothing all in a festive atmosphere with food, drinks, music and much more. Plenty of downtown parking. Visit www.showmanagement.com for more information or to purchase tickets!


For more information about Show Management, visit their website, follow Show Management on Facebook and Twitter.

Your business or organization could be featured in The Chamber Buzz. “Meet Our Members” is a member spotlight feature on The Chamber Buzz blog and e-newsletter, showcasing our member businesses, their products, and services. To be considered for the spotlight, simply complete this form.