Member Tip Monday: 2018 Membership Seal

As the new year approaches, make sure to update your Membership Seal on your website, social media and print materials! Seal-of-Membership-2018-MD-WEBThe membership seal gives you the opportunity to promote your business as a Chamber Member on your business cards, promotional material, website, social media, and much more.

Showcase your credibility in the community and with potential customers by proudly displaying this seal. According to a Schapiro Group study, prospects are 80% more likely to buy from you if you are a member of a Chamber of Commerce.

How to get your Membership Seal:

Your seal of membership is located in the “Members Only” section of the website so it stays exclusive to you, our dedicated member. Log into “Members Only” with your username and password and click the “Membership Seal” link on the right-hand side. Right-click and choose “Save As” to download the graphic.

If you need a larger file or vector image for your print pieces, etc., please contact Dillon Buckland, Communications Coordinator, at dbuckland@sarasotachamber.com or (941) 556-4039.

Click here to login to the “Members Only” portal.

Members, Please Note: Printed Versions & Decals will be mailed out early 2018!


Forgot your username or password?

Contact Megan Neal at mneal@sarasotachamber.com for login information.

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Company Profile: Kerkering, Barberio & Co.

Poised for the Future

Founded in 1972 in a small office located on St. Armand’s Circle, Kerkering Barberio has grown in the Sarasota, Lakewood Ranch and Tampa communities to become one of the leading Certified Public Accounting firms in Southwest Florida.

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From its simple beginnings, Kerkering Barberio has expanded its services in tax and accounting services to a multifaceted business and financial organization.  As one of the area’s largest full-service independent accounting firms, KB’s wide array of services include audit, estate and trust planning, financial services, individual and business tax consulting, healthcare consulting, nonprofit organization services, outsourced accounting, retirement planning and administration, and succession (exit) planning.  In addition, the Kerkering Barberio international tax team attracts not only local clients but serves individuals and businesses all over the world.

Kerkering Barberio’ s mission is bringing together the best people, quality services, and innovative products to assist clients in achieving their personal, business and financial goals.  As client needs change and grow, so does KB.  Kerkering, Barberio & Co. is poised for the future.

Learn more about the Kerkering Barberio team at KBGRP.com.


Company Spotlight blog posts are a benefit of the Economic Driver Level of Membership
with The Greater Sarasota Chamber of Commerce.

Hurricane Irma Recovery Assistance Information from SBA!

Do You or Your Business Need Assistance to Recover from Hurricane Irma?

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For Small Businesses & Nonprofits:sba logo

Small Businesses and Nonprofits Can Apply for an Economic Injury Disaster Loan from the U.S. Small Business Administration!

WORKING CAPITAL: Up to $2 million (No physical damages necessary to qualify)

Interest rates as low as:

  • 3.305% for Businesses
  • 2.5% for Nonprofit Organizations

Repayment Terms up to 30 years!

For Individuals:

  • HOMEOWNERS: Up to $200,000 for Primary Residence
  • HOMEOWNERS/RENTERS: Up to $40,000 for Personal Property

Interest rates as low as 1.75%

Repayment terms up to 30 years!

FIRST STEP: Register with FEMA at www.DisasterAssistance.gov, on the FEMA mobile App or (800) 621-3362.

For ALL – Businesses, Non-Profits & Individuals:

SBA Offers 3 Ways to Apply for a Disaster Loan:

  • ONLINE: https://disasterloan.sba.gov/ela
  • IN-PERSON: Visit a temporary recovery center (call for locations)
  • MAIL: Call (800) 659-2955 to have an application mailed to you

For more information: (800) 659-2955 and (800) 877-8339 for the deaf and hard of hearing. Visit www.sba.gov.


Note: Loan applicants should check with agencies/organizations administering any grant or other assistance programs under this declaration to determine how an approval of SBA disaster loan might affect their eligibility.

So, What’s Your Story?

3 Ways Storytelling Can Help Boost Your Business.

Surprisingly, though, during the many feedback sessions I led at Booth, no one asked me exactly how they could demonstrate “fit.” The answer I would have given? Successful applicants weave compelling narratives that demonstrate how their sparkling qualifications, values, and goals align with Booth’s.
That rule applies across the board: Whether you’re applying for an elite MBA program or trying to win investors and woo early adopters for your startup, it’s essential to convey that you and your audience are a perfect match. After all, as entrepreneurs, we’re all in a perpetual “competitive admissions” game. Hardly a day goes by that we aren’t trying to persuade others to join us in some effort. That means that we have to prove our “fit” day after day.
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Stories create that sense of fit. Even if you have a Ph.D. or MBA from a top-tier university, even if you’ve led the most respected company in your field, even if you’ve done the most extensive market research possible, the story you have to tell is always going to be worth more than strong qualifications alone. Time and time again, the people with the most compelling stories stand out.

Stories, in short, enable you to prove your value, paving the way to accomplish your goals. How do you find those stories? Here’s how.

Storytelling connects us with what our audience needs.

Say you have a business (maybe you already do.) You love the products you’ve designed. You’re proud of the services you’ve worked so hard to offer. But, focusing on your products, your services, your company isn’t what your audience needs. If you want to persuade anyone to act on the information you give them, you have to shift perspectives.

Several years ago, I worked with a real estate investment trust hedge fund to revamp its pitch book. At the time, the fund’s leaders were having trouble raising more assets to manage. As I looked through their existing pitch book, I noticed that every slide was answering the same question: “We are SO awesome; why wouldn’t any client want to invest with us?”

Of course, that’s what most investment funds’ pitch books look like. Like most of their competitors, they were preoccupied with themselves.

So, my work with them began. And, in time,, they shifted toward anticipating prospective clients’ questions instead of focusing on themselves. Questions began to emerge for the pitch book — questions that a client would ask: “How did the fund have such stellar performance for so long?” and “Can the team continue its track record?”

The pitch book we completed used these questions to tell the firm’s story. It worked so well that the firm achieved its asset-raising goals within 18 months!

Storytelling differentiates us, giving us a competitive edge.

Unfortunately, your company’s long lists of accomplishments don’t give prospective clients a way to see how you’re different from other equally impressive startups. You need accomplishments plus an emotional incentive. When faced with many similar-sounding options, people make choices based on how they feel about a business and its leaders. So, make sure that business is yours.

A powerful Radio Lab episode, Overcome by Emotion, illustrates this. It tells the story of a hard-working accountant who developed a brain tumor. After having surgery, he lost his ability to make decisions. Why? The surgery cut him off from his “emotional mind,” making him “pathologically indecisive.” Emotions are critical to our decision-making capacity. As author Alan Weiss has noted, “Logic makes people think; emotion makes them act.”

Di Fan Liu, an onshore private banker in Beijing, is someone I know who uses storytelling to speak to his customers’ anxieties. Liu and his firm know that their potential customers struggle to pass their wealth to the next generation. So, when they pitch their services to ultra-rich Chinese entrepreneurs, they tell stories about multi-generational family businesses that have succeeded in handing down wealth.

The catch? All the stories come from countries other than China. The company then asks potential customers to think of a fellow Chinese entrepreneur who has successfully done the same. Most of Liu’s audience can’t name a single one. This is the point at which they’re ready to hear about what his company has to offer them.

Do what he did: Once you anticipate your audience members’ emotions, tell the story they need. As I discuss in my book, Let the Story Do the Work, plot strongly influences the emotions your audience feels. For instance, shaping your business’s story as a “quest” narrative can make your audience feel restless, ready to achieve more than what life currently offers.

Storytelling establishes our personal credibility.

People don’t just want to buy a product or engage a service; they want to know what the people leading the business are like. And, according to psychologist Robert Cialdini‘s research on social influence, we tend to like people we imagine as being like us. We’re more likely to form a stronger connection with them and more likely to find their ideas persuasive!

Leading a business provides countless opportunities to demonstrate that you are like your clients. After all, clients often ask us, “So . . . tell me about yourself.” We can answer this with a story that is universal enough to make clients consider how similar our experiences are to their own.

Entrepreneur Kelly Standing of Standing Media tells a story that, thankfully, has not happened to everyone. When asked to say something about herself, she describes how her father saved her life after a bully left her hanging from a tree. Standing’s “worst nightmare” scenario is one any parent (or anyone with a similar, personal story of resilience) could relate to. And, so, it resonates.

In the perpetual competitive admissions game, stories prove our “fit.” But that doesn’t mean only “born” storytellers can succeed as entrepreneurs. I firmly believe that anyone can learn the methods for telling a brilliant story, and that once you’ve learned these methods, you will reach goals you never thought possible.


Article  from Entrepreneur: https://www.entrepreneur.com/article/305062

10 Tips To Get Your Press Release Picked Up

The Central West Coast Chapter of the Florida Public Relations Association (CWC-FPRA) hosted its annual Media Breakfast on November 15, 8 – 11 a.m., at the Community Foundation of Sarasota County and Dillon Buckland, the Communications Coordinator for The Greater Sarasota Chamber of Commerce, was in attendance to get tips and tricks for our members from the source itself.

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The program began with a panel discussion featuring area broadcast media representatives, who discussed the ways local news outlets are reinventing themselves across multiple platforms, from traditional TV shows to social content, live streaming, and digital-only channels. Following the panel discussion, a series of rotating roundtables gave attendees the opportunity to speak with 8-10 media representatives from a variety of media formats, who offered their expertise and advice for story pitching and developing authentic relationships with the media.

Here’s a quick list of 10 tips to get your press release picked up by our local media:

  1. Develop a working relationship with your press contact.This way you can follow up easier and you already have a relationship so your story may be more likely to be picked up.
  2. Make your introduction emails with the press release personal to your press contact“I really enjoyed ____ story you did.” or “____ is why this is important to be shared with the community.”
  3. Put your “News Hat” on!if you were a reporter, would you find this to be news-worthy? Some things don’t need a press release and can be pushed out on social media.
  4. Do some research on the media outlets and compare what is written about with similar companies.
  5. Subject Lines should be straight-forward and direct.
  6. Your “Who, What, Where…” should be brief.Some media outlets get HUNDREDS of press releases a day so your press release shouldn’t go past a page. Chances are that no one is reading past the first or second paragraph.
  7. Your news can get picked up off social media, too! – Most rely on sending press releases as the only way to get news out but reporters and media look for stories off of social media.
  8. Follow-up phone calls work BUT use sparingly. – If you call on every one of your press releases, you may tarnish your relationship with that media contact.
  9. Media outlets like stories of a local business doing something regional or national.
  10. Include Photos & Videos!These can be a huge asset to getting your story picked up! High-Resolution Photos are a requirement. Videos are preferred landscape and only need to be 30 seconds. (Please note: If utilizing our press release tool, please include [Photos/Video available on request at youremail@email.com]).

This year’s media representatives included:

  • Brian Ries – Herald-Tribune, Digital Editor
  • Lisa O’Driscoll – funmoneymom.com, Blogger
  • Joey Panek – ABC7, Suncoast View Senior Producer
  • Jacob Ogles – SRQ Magazine, Senior Editor
  • Jacqueline Matter – ABC7, Anchor
  • Kat Hughes – Observer Media Group, Executive Editor
  • Richard Dymond – Bradenton Herald, Education Reporter
  • Megan McDonald – Sarasota Magazine, Digital Editor
  • Joey West – Bay News 9, Assignment Editor
  • Marcel Bauduin – WSRQ Radio, Programming Coordinator

 


If you have questions on crafting or sending press releases, please contact Dillon Buckland at dbuckland@sarasotachamber.com or (941) 556-4039.

Siesta Key Crystal Classic Opens This Weekend!

The Siesta Key Crystal Classic International Sand Sculpting Festival starts this weekend, November 10-13, 2017. The master sculptors, coming to us from all over the world, will create sand masterpieces, some over ten feet tall, and transform the always beautiful Siesta Beach into an outdoor art gallery. These renowned artists will produce spectacular, ephemeral works of art from just sand and water.

 

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Siesta Key Crystal Classic, November 10-13

 

This year the festival will be open until 9 pm on Friday and Saturday nights with live music, lighted sculpture displays, and drinks from the party tent. Reverand Barry & The Funktastic Soul will be playing Friday night with One Night Rodeo taking the stage on Saturday night!

The festival also features live music all four days, a large shopping village, and a variety of food and drink vendors. Other activities include the “Quick Sand” speed sculpting competition, sand sculpting lessons & demos, an amateur competition, and The Learning Curve – Kid’s Art & Science Lab.

Admission is $10 for adults, $8 for seniors 65+ and military personnel, $5 for children 5-17 and under 5 is free. See the full 2017 festival schedule on the website: www.siestakeycrystalclassic.com.


The Greater Sarasota Chamber of Commerce is a proud in-kind sponsor of the Siesta Key Crystal Classic International Sand Sculpting Festival. 

Small Business Saturday Deals & Specials

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This November 25, we want to share Small Business Saturday® with you! It’s a holiday shopping tradition that celebrates small businesses like ours. And it wouldn’t be a celebration without our members like you joining us.

We are asking our members to send us your deals or specials running on Small Business Saturday to communications@sarasotachamber.com and we’ll keep a running list of our members participating below and share them on social media!

So mark your calendar for November 25 — the Saturday after Thanksgiving — and get ready to Shop Small® with us. Grab a friend or family member and stop by to support our local small business members participating on the big day.

You can help get the word out and celebrate Small Business Saturday by using #shopsmallsrq or #buylocalbuychamber on Facebook and all your social networks.

PLUS, while your out and about on Small Business Saturday, take a picture with the local chamber member and send it to us!

Thank you for all your support, and see you Saturday, November 25!

Chamber Members Participating:

  • Sarasota Architectural Salvage30% off on Small Business Saturday STOREWIDE
  • Key Chorale$10 off our “Christmas with Dale Warland” concerts to Sarasota Chamber members and friends! Online ticket purchase only for concerts November 26 & 28. Click here for tickets. (use the online code LOCAL)
  • Station 400 (The Landings location) – Free hot coffee or cold brew when you mention small business! Open 7:30 a.m. – 2:30 p.m.
  • Sunglass Express Optical (St. Armand’s Circle) – Stop in for Small Business Saturday deals
  • C’est La VieOpen for Small Business Saturday. Eat Local.
  • Elements Massage – All gift cards sold on Saturday, Nov 25th will include a free aromatherapy upgrade for each gift card sold. (Gift Card offers for 1-hour session: Members – 2 for $99, Non-Members – 2 for $129)
  • X30 Fit Boot Camp – 21 days for $47 Holiday special! (With this offer you get:-21 days of unlimited sessions, nutritional coaching, fitness and lifestyle coaching, group personal training, 100% support, fun and Non-intimidating environment, and everyone is treated like family)
  • Elite Laser Engraving, Inc.Place an order for your business and receive an item for yourself. (Terms and Conditions:  Business orders must be a minimum of $100. to get your free item up to $20.00)
  • Escape Countdown Sarasota – $19.99 per person Escape Rooms! If you come in and play on Saturday, you receive $10 off your next game!
  • Zemil JewelersShop online www.Zemil.net or visit our store.
  • Chamber Members: Email us to get your deal or special featured!